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A surprise mention of Saskatchewan in Chappell Roan’s new hit single has triggered a surge in interest for the Canadian province, prompting the Saskatchewan Tourism Board to launch a targeted campaign.

When Grammy-winning pop artist Chappell Roan released her latest single “The Subway” in early August, few could have predicted the ripple effect it would have on Canadian tourism. In the song, Roan — a celebrated LGBTQ+ icon — playfully references “movin’ to Saskatchewan” as a whimsical solution to heartbreak. This brief lyrical nod has proven powerful, transforming the prairie province into an unexpected viral destination almost overnight .

According to Tourism Saskatchewan, the initial response was immediate and pronounced, with more than 230 social media mentions and nearly 40,000 interactions tied to the region in the days following the song’s release. The influx of attention has been particularly strong among Roan’s LGBTQ+ fanbase, who have lauded both the artist’s visibility and Saskatchewan’s apparent openness .

Seizing on the momentum, the Saskatchewan Tourism Board quickly announced a new marketing campaign centered around the Chappell Roan name drop. The campaign aims to attract fans — and especially LGBTQ+ travelers — to the province’s vast landscapes, lively urban centers, and inclusive communities .

Jonathan Potts, CEO of Tourism Saskatchewan, emphasized the positive response: “People are reacting very positively. It's a very open, welcome province. Everybody is welcome here, and everybody belongs here,” Potts told ABC News, underscoring the region’s commitment to diversity and belonging .

The campaign features digital ads, social media content, and travel packages inspired by “The Subway,” including themed itineraries for fans and LGBTQ+ visitors. Saskatchewan’s tourism authority, recognizing Roan’s status as a queer pop icon, has highlighted local LGBTQ+ friendly spaces, events, and resources in its outreach .

Saskatchewan, located in the heart of the Canadian prairies and home to over 1.1 million people, is known for its wide-open spaces, 2,000 to 2,500 hours of annual sunshine, and more than 100,000 lakes . Its largest cities, Saskatoon and Regina, host vibrant arts communities and Pride events each year. Both cities have made strides toward greater LGBTQ+ inclusion, with dedicated Pride festivals, advocacy organizations, and visible support from local leaders .

For many LGBTQ+ travelers, safety and acceptance are crucial factors when choosing destinations. The Saskatchewan Tourism Board’s explicit messaging about belonging and openness is being seen as a positive step, particularly in a time when anti-LGBTQ+ rhetoric remains a concern in many parts of the world .

Chappell Roan’s influence cannot be understated. As an out queer artist, her fan base includes a significant LGBTQ+ audience, many of whom have taken to social media to share their excitement about visiting Saskatchewan. The singer’s vow to perform in the province — “I promise I will” — has further galvanized interest and given the province’s campaign an additional boost .

Local businesses, especially those owned by or serving LGBTQ+ people, have reported increased inquiries and bookings since the campaign launched. “We’ve had more calls in the past week from people asking about Pride events and queer-friendly spaces than in the previous two months,” said a Saskatoon café owner . Tourism Saskatchewan has also begun reaching out directly to LGBTQ+ organizations to ensure their platforms and campaigns are representative and supportive.

The Saskatchewan Tourism Board’s nimble response to an unexpected pop culture moment demonstrates both the power of representation and the economic benefits of embracing inclusivity. As more provinces and destinations recognize the potential of LGBTQ+ tourism — and as artists like Chappell Roan continue to challenge norms and champion visibility — the landscape of travel and community building is changing for the better.

For those inspired by “The Subway” to seek healing, adventure, or simply a welcoming space, Saskatchewan’s message is clear: “Everybody is welcome here, and everybody belongs here” .

The Puerto Vallarta City Council has unanimously approved Councilwoman Melissa Madero’s initiative to modify local tourism regulations and officially introduce the “Distintivo I,” a new recognition for tourism establishments that actively foster inclusion

Puerto Vallarta, one of Mexico’s most visited destinations and a renowned haven for LGBTQ+ travelers, has taken a historic step to further cement its reputation as a welcoming city for all. In a council session held this week, local lawmakers voted to approve an initiative by Councilwoman Melissa Madero to amend the city’s Tourism Regulations and create the “Distintivo I”—a formal recognition awarded to businesses that demonstrate a strong commitment to inclusion and non-discrimination in their operations .

Blondies Loft + Slushbar, located in Puerto Vallarta’s celebrated Emiliano Zapata neighborhood, stands out as a vibrant and inclusive business at the heart of one of the world’s most queer friendly travel destinations.

Puerto Vallarta, nestled on Mexico’s Pacific coast, has earned its reputation as one of the most progressive and welcoming destinations for LGBTQ+ travelers worldwide. At the center of this vibrant resort city is the Emiliano Zapata neighborhood—affectionately known as Old Town—a lively district renowned for its colorful queer nightlife and inclusive businesses. Among these, Blondies Loft + Slushbar has emerged as a standout establishment, offering a unique blend of fun, community, and affirmation for all who walk through its doors .

Veronika Primm | Travelbinger  Aug 13
3 MIN READ

The reopening of one of Prague’s ultimate luxury hotels marks one of the most significant moments in the city’s recent hospitality history. Formerly the InterContinental Prague, the landmark brutalist building has reopened as the Fairmont Golden Prague after a five-year, $200 million restoration. It is the first Fairmont property in both the Czech Republic and Central Europe.

The reopening of one of Prague’s ultimate luxury hotels marks one of the most significant moments in the city’s recent hospitality history. Formerly the InterContinental Prague, the landmark brutalist building has reopened as the Fairmont Golden Prague after a five-year, $200 million restoration. It is the first Fairmont property in both the Czech Republic and Central Europe.

by Veronika Primm | Travelbinger

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Sylvie Corbet  Aug 12
3 MIN READ

Swimming in the Seine is an increasingly popular tourist attraction in the French capital, and a must-do for Parisians themselves

PARIS (AP) — Swimming in the Seine is an increasingly popular tourist attraction in the French capital — and a must-do for Parisians themselves. Thousands of people have enjoyed a dip in the river since three public bathing sites opened last month, the first in over a century.

by Sylvie Corbet

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Best-selling gay cookbook author Coinneach MacLeod, known as the Hebridean Baker, is set to make his television presenting debut this autumn with a four-part culinary travel series, "Hebridean Baker: Nordic Islands."

Coinneach MacLeod, the internationally acclaimed author and beloved Hebridean Baker, is stepping out of his cozy Scottish island kitchen and onto the global stage with his first-ever television presenting role. This autumn, audiences will join Coinneach in "Hebridean Baker: Nordic Islands," a four-part culinary adventure airing on BBC ALBA and BBC iPlayer, with versions in both Gaelic and English .

ELLA Festival, one of Europe’s leading events for LGBTQ+ women and non-binary people, is set to return to the island of Mallorca from August 29 to September 6, 2025.

This summer, the internationally-renowned ELLA Festival returns to Mallorca, welcoming LGBTQ+ women and non-binary people from around the world to the Balearic Islands for eight days of culture, music, activism, and community. From August 29 to September 6, 2025, attendees will experience a program packed with conferences, workshops, performances, and social activities designed to foster empowerment, visibility, and joy among queer communities.

Frankie & Jo’s, a woman and LGBTQIA+-owned dessert shop in Seattle’s Capitol Hill neighborhood, is redefining what it means to be an inclusive business in a thriving tourist destination.

Seattle’s Capitol Hill is famed for its rainbow crosswalks, vibrant nightlife, and a history of LGBTQ+ activism and acceptance. Among its many queer-owned establishments, Frankie & Jo’s stands out as both a must-visit for tourists and a cornerstone of the local LGBTQ+ community. Founded by Megan Janes and Suzie Barnes-Janes, a wife-and-wife team, Frankie & Jo’s has become a destination for plant-based dessert lovers and those seeking an affirming, inclusive environment in one of the city’s most bustling neighborhoods .

Tassanee Vejpongsa  Aug 8
2 MIN READ

Now in its eighth year, the Philadelphia Chinese Lantern Festival has become a seasonal staple for locals and tourists alike

PHILADELPHIA (AP) — What began as a novel summer event in 2016 has blossomed into a cherished summer tradition for Philadelphia. Now in its eighth year, the Philadelphia Chinese Lantern Festival in Franklin Square has become a seasonal staple for locals and tourists.

by Tassanee Vejpongsa

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Despite a wave of political requests and cultural concerns, Gaya International Airport in India will retain its “GAY” three-letter code.

Gaya International Airport, located in the historic and spiritual city of Gaya in Bihar, India, has been thrust into the national and international spotlight over its three-letter airport code: GAY. The code, assigned by the International Air Transport Association (IATA), drew criticism from some local politicians and community members, who deemed it culturally insensitive and offensive. However, India’s Ministry of Civil Aviation has confirmed that the code will remain unchanged, citing international aviation protocols and the absence of any safety concerns .