Passport Q
Jenn Allen  Nov 5
4 MIN READ

Set-jetting brings cinema to life as travelers turn famous filming locations into their next five-star getaway. With more and more people turning to set-jetting, destinations once known only on screen now drive real-world tourism.

Set-jetting brings cinema to life as travelers turn famous filming locations into their next five-star getaway. With more and more people turning to set-jetting, destinations once known only on screen now drive real-world tourism. Luxury hotels and tour operators are responding fast, creating experiences that let fans walk through the worlds they've only watched before.

To see the stories come alive firsthand, travelers head to places like Scotland, Norfolk and Northern Ireland, where castles, flower fields and coastlines have become cinematic landmarks. Even creative studios in New Zealand open their doors to visitors eager to step inside the world of movie-making.

The rise of cinematic travel

Set-jetting isn't new, but as more people search for off-the-beaten-path destinations that resonate on a deeper level, some tourists are looking to experience the real places behind their favorite movies. Travelers now go beyond sightseeing to explore the settings that brought iconic scenes to life. About 53% of travelers report that their interest in set-jetting, or visiting locations featured in movies and TV shows, has increased over the past year. The movement is expanding rapidly and could become an $8 billion industry in the United States alone.

Luxury travelers are driving much of this growth. They're combining cinematic itineraries with boutique stays, private guides and curated experiences at filming sites. Local economies benefit from the surge in visitors, with tourism boards and film studios forming partnerships to promote locations that appear on screen. What began as fan-inspired travel has evolved into a sophisticated segment of luxury tourism that connects storytelling with real-world adventure.

Explore Frankenstein's path in Scotland

Scotland continues to draw visitors with its stunning scenery and rich architectural heritage. Filmed across Edinburgh, Glasgow and Aberdeenshire, "Frankenstein," starring Oscar Isaac and Jacob Elordi, arrives on Netflix on Nov. 7 after spending time in theaters. In the heart of Edinburgh, the Royal Mile became a stand-in for 1850s Europe, attracting visitors curious to see the film's setting in person.

Travelers can book stays that capture the same gothic atmosphere seen on screen. The Witchery by the Castle offers lavish suites draped in old-world opulence just steps from the filming locations. Nearby, Prestonfield House near Arthur's Seat combines city access with the calm of a country retreat, giving guests an experience that balances luxury with a touch of history.

For a setting that recreates the film's dramatic landscapes, Glenapp Castle on the Ayrshire Coast delivers rural grandeur at its finest. The property's sweeping views and refined interiors convey the same sense of isolation and majesty that defines the cinematic world of "Frankenstein."

Step into the floral world of ‘Wicked'

Britain's countryside takes on a storybook look in "Wicked: For Good," arriving in theaters on Nov. 21, 2025. The production team turned Norfolk's Belmont Nurseries into a real-life fairytale, where endless rows of tulips formed the backdrop for the film's opening scenes. To create the sweeping floral effect, the nursery worked with the production designer to plant more than nine million tulips, with special effects later seamlessly blending their mismatched blooming periods on screen.

Each spring, the same tulip fields open briefly for ticketed walks and photography sessions, drawing visitors from across the country. The bright geometric rows of color stretch across the landscape, creating a vivid scene that captures the film's enchanted world. Norfolk's tulip trails have since become a must-see stop for travelers tracing the magical locations that inspired one of Britain's most striking film moments.

Set-jetting along the Causeway Coast

Northern Ireland's rugged coastline takes on new life in the live-action remake of "How to Train Your Dragon," which hit the U.S. theaters in June 2025. Scenes set in the mythical Isle of Berk took shape across the country, where dramatic cliffs and ancient ruins merged with cinematic imagination. Filming locations include Tollymore Forest Park, the Giant's Causeway and Dunseverick Castle, all reachable on a day trip of Belfast and offering striking views that evoke the film's sweeping fantasy world.

The landscapes feature a rare mix of basalt columns and cliff-top fortresses that feel lifted straight from the screen. Visitors can drive or walk portions of the Causeway Coast to see these dramatic settings for themselves. For an upscale place to stay nearby, the Titanic Hotel Belfast offers stylish rooms, fine dining and a location close to the harbor where the RMS Titanic was built.

Film craftsmanship in New Zealand

New Zealand remains a landmark for film lovers, and Wellington's Wētā Workshop continues to draw visitors from around the world. The studio, known for its work on "The Lord of the Rings," "The Hobbit," "King Kong" and "Avatar," will once again be in focus with "Avatar: Fire and Ash" releasing in the U.S. on Dec. 19, 2025. Visitors can take year-round tours that showcase the props, costumes and visual effects behind some of cinema's most famous productions.

At the Wētā Workshop Experience, guests can see how armor, creatures and miniatures are crafted for the big screen. The studio also offers creative workshops where visitors can sculpt with clay, practice leatherwork or apply realistic special effects makeup under the guidance of Wētā's artists. For travelers drawn to movie-making and storytelling, New Zealand remains a destination where imagination and craftsmanship meet.

Films turn viewers into travelers

Set-jetting's growth signals a new direction for modern travel. Audiences are turning cinematic fascination into movement, visiting landscapes that once existed only on screen. Places that adopt this trend gain not just visitors but enduring recognition tied to global storytelling. It points to a new reality where entertainment, tourism and culture work together to keep destinations relevant long after the credits roll.

Jennifer Allen is a retired chef turned traveler, cookbook author and nationally syndicated journalist; she's also a co-founder of Food Drink Life, where she shares expert travel tips, cruise insights and luxury destination guides. A recognized cruise expert with a deep passion for high-end experiences and off-the-beaten-path destinations, Jennifer explores the world with curiosity, depth and a storyteller's perspective. Her articles are regularly featured on the Associated Press Wire, The Washington Post, Seattle Times, MSN and more.

by Jenn Allen

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Charlotte, North Carolina, pulses with a vibrant queer energy that transforms the city’s Southern charm into something uniquely fabulous.

Step off the plane in Charlotte, North Carolina, and you’ll catch a whiff of magnolia and ambition—a city where skyscrapers rise beside historic churches and rainbow flags peek out from porch railings in Plaza Midwood. The Queen City, so named for Queen Charlotte of Mecklenburg-Strelitz, has always had a knack for reinvention. And nowhere is this more dazzlingly apparent than in its LGBTQ+ culture—a scene shaped by resilience, wit, and the unapologetic sparkle of queer southerners who know how to throw a party *and* build community.

3 MIN READ

Transportation Secretary Sean Duffy predicted Tuesday that there could be chaos in the skies next week if the government shutdown drags on and air traffic controllers miss a second paycheck

Transportation Secretary Sean Duffy predicted Tuesday that there could be chaos in the skies next week if the government shutdown drags on and air traffic controllers miss a second paycheck.

by Josh Funk

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Setenil de las Bodegas, the Andalusian village built into ancient stone, offers more than just jaw-dropping architecture—it’s a destination where queer travelers can find unexpected welcome, local color, and quiet pride.

If you crave places that feel like a fabulous secret—where the streets twist under cliffs and every whitewashed wall whispers history—Setenil de las Bodegas is your next queer getaway. Picture this: It’s golden hour, and you’re sipping a local sherry beneath a jagged stone overhang that’s served as roof and refuge for centuries. The air carries the sizzle of chorizo al vino, the laughter of locals swapping stories in Andaluz dialect, and the hum of possibility. This isn’t just another stop on the white village circuit—it’s a place that knows what it means to thrive on the margins and turn difference into beauty.

Kylie Lang  Nov 4
4 MIN READ

Snow-covered chalets glow under starlit skies while church bells echo across frosted peaks. Mountain towns come alive with lights, markets and the scent of mulled wine in the crisp winter air. Christmas in the French Alps is everything people dream of during the holiday season, like stepping into a scene on a Christmas card.

Snow-covered chalets glow under starlit skies while church bells echo across frosted peaks. Mountain towns come alive with lights, markets and the scent of mulled wine in the crisp winter air. Christmas in the French Alps is everything people dream of during the holiday season, like stepping into a scene on a Christmas card.

by Kylie Lang

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


John Myers, Jr.  Nov 4
3 MIN READ

Jamaica’s peak tourism season is one month away, and officials in the hurricane-ravaged nation are rushing to rebuild from the catastrophic Category 5 storm that shredded the island’s western region

Jamaica’s peak tourism season is one month away, and officials in the hurricane-ravaged nation are rushing to rebuild from the catastrophic Category 5 storm that shredded the island’s western region.

by John Myers, Jr.

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


The US Virgin Islands have set a bold new standard in LGBTQ+ rights, becoming the first American territory to grant transgender and intersex people the power to legally change their gender on official documents.

If you’ve ever dreamed of running away to a tropical paradise where you’re seen for who you truly are, the US Virgin Islands just got a whole lot closer to that dream. In an era when many US states are rolling back rights, this Caribbean territory has just tossed a glitter bomb into the national debate by allowing transgender and intersex people to change the gender marker on their official documents—a first for any American territory .

Vienna is more than imperial facades and classical waltzes—it’s a thriving, glittering playground for LGBTQ+ travelers seeking culture, community, and queer joy.

The first thing you notice about Vienna isn’t the baroque grandeur or the scent of fresh Sachertorte wafting from a corner café (though both are deliciously omnipresent). It’s the sense of *possibility*—the fizzy, electric feeling that somewhere, someone is getting ready to sparkle, to sashay, to dance. On a crisp evening, the city’s grand boulevards glow with golden lamplight, glittering off the Danube and the rhinestone-studded blazers making their way to clubs, bars, and secret soirees. It’s a city where Beethoven and Conchita Wurst feel equally at home—a living, breathing waltz of old-world opulence and new-world pride.

Kotor, Montenegro—where emerald mountains tumble into sapphire sea—beckons LGBTQ+ travelers with its medieval intrigue, inclusive spirit, and pockets of queer joy.

The moment you step through Kotor’s ancient stone gates, it’s as if you’ve fallen into a queer fairytale—a place where the mountains hug the bay so tightly it feels conspiratorial, and the scent of Adriatic salt mingles with woodsmoke and espresso. The Old Town pulses with a low, magnetic hum: limestone alleys echo with laughter, the clang of cathedral bells, and the shuffle of locals (and the odd drag queen) out for a late-night stroll. At dusk, rainbows skitter atop the water, not just from the sunset but reflected in the subtle, proud smiles of LGBTQ+ locals who have carved out a space for themselves in this old-world wonder.

Samy Magdy  Nov 2
4 MIN READ

Egypt is inaugurating the Grand Egyptian Museum, the world's largest museum dedicated to its ancient civilization and an effort aimed at boosting the country's tourism industry and troubled economy

Egypt was inaugurating the long-delayed Grand Egyptian Museum on Saturday, the world’s largest museum dedicated to its ancient civilization — a megaproject also aimed at boosting the country’s tourism industry and troubled economy.

by Samy Magdy

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.