Passport Q

Booking.com has garnered positive attention for its sustained commitment to LGBTQ+ inclusion in travel, bucking a wider trend of industry pullbacks and backlash.

In 2025, the travel sector has confronted increasing scrutiny over LGBTQ+ inclusion, as many companies have retreated from diversity initiatives in the face of political and consumer backlash. According to the “2025 LGBTQ+ Advertising: Marketing in the Quiet Age of DEI” report, 62% of consumers now support brands speaking up on social issues, but there is a marked decline in visible LGBTQ+ representation across advertising and services, falling from 73% in 2023 to 65% in 2025 for all consumers. The report highlights that LGBTQ+ audiences—who wield $3.9 trillion in annual global buying power—hold companies to higher standards, expecting not only marketing campaigns but also substantive, year-round inclusion.

Against this backdrop, Booking.com has reinforced its commitment to LGBTQ+ inclusion, which has earned the company visible praise from advocacy groups and travelers. Unlike some competitors who have limited their inclusive messaging to Pride Month or quietly scaled back policies, Booking.com has continued to publish explicit protections for sexual orientation and gender identity, offer inclusive benefits, and publicly celebrate LGBTQ+ milestones throughout the year.

In a recent statement, Gillian Tans, Chairwoman of Booking.com, said: “Travel is for everyone, and our work to support LGBTQ+ travelers is not seasonal. We believe in the power of visibility and inclusion—not just during Pride, but every day of the year.”

Booking.com’s ongoing visibility and the authenticity of its support have resonated strongly with LGBTQ+ travelers and allies. Social media channels, particularly Instagram , have seen an uptick in engagement from users sharing positive experiences and celebrating the company’s commitment. One user commented: “After seeing Booking.com’s clear year-round support for LGBTQ+ rights, I feel more confident booking my travel with them. It’s not just a rainbow logo—it’s real allyship.”

Advocacy organizations such as ILGA-Europe have also acknowledged Booking.com’s efforts, highlighting its leadership in promoting safe and welcoming destinations for LGBTQ+ travelers. In a recent press release, ILGA-Europe stated: “Booking.com stands out in the travel sector for its consistent support and for listening to the needs of LGBTQ+ travelers, especially when many companies are pulling back under pressure.”

The contrast between Booking.com’s actions and the broader industry trend has fueled discussions about “rainbow capitalism”—the practice of signaling support for LGBTQ+ rights primarily during Pride Month, without meaningful year-round policies or action. In 2025, skepticism around the authenticity of such initiatives has reached new heights, with job seekers and consumers demanding transparency and accountability. Companies that fail to deliver have faced public boycotts, social media criticism, and declining brand trust.

A key metric for authenticity is whether a company’s support extends beyond marketing, including leadership representation, inclusive benefits, and political accountability. Booking.com’s high ratings on platforms like the Human Rights Campaign’s Corporate Equality Index reflect its efforts to maintain comprehensive protections and benefits for LGBTQ+ employees and customers.

Research from IMD suggests that companies with robust LGBTQ+ inclusion policies outperform less inclusive peers, driving innovation and human capital by significant margins. For Booking.com, this has translated into sustained brand loyalty, particularly among younger travelers. Data show that when brands maintain LGBTQ+ inclusion despite backlash, support among Gen Z consumers increases by 57%—a critical advantage in a competitive market.

Kaitlyn Barclay, data director at Do the Werq, notes: “Brands that change their point of view and values based on macro, economic and/or political environments are the ones that are going to look the most performative and stand the chance of losing the most consumer affinity. Representation and inclusive marketing matters, and inclusive groups are demanding it, and the younger generations all demand it more and more.”

While Booking.com has received praise, the travel sector at large faces challenges. The “silent attrition” effect described in the 2025 LGBTQ+ Advertising report warns that the real risk for companies is not only vocal backlash but also the quiet exit of loyal customers who feel betrayed by rollbacks or perceived performativity. When brands scale back DEI efforts, 41% of consumers lose trust, and 39% adjust their purchasing habits accordingly—rates even higher among LGBTQ+ consumers.

As travel brands navigate a complex landscape of political pressure, consumer expectation, and economic opportunity, Booking.com’s approach offers a template for authentic allyship. By sustaining visible, year-round support and listening to community feedback, the company has distinguished itself from competitors, reinforcing its position as a trusted partner for LGBTQ+ travelers.

The story of Booking.com in 2025 underscores the broader lesson from recent research: those who invest in meaningful inclusion not only contribute to social progress but also unlock powerful business advantages. As public awareness and accountability grow, the distinction between “rainbow capitalism” and real allyship will continue to define brand success in the travel industry and beyond.

McMinnville, Oregon, a historic wine town with a population under 40,000, is fast becoming one of North America’s most inclusive destinations for LGBTQ+ travelers.

In the heart of Oregon’s Willamette Valley, McMinnville is rewriting what it means to be a small town in America. Once known primarily for pinot noir and picturesque vineyards, this community is now gaining national attention for its robust embrace of LGBTQ+ inclusion. The shift isn’t accidental—it’s the result of coordinated efforts by residents, business owners, and local government to transform McMinnville into a place where all identities are celebrated .

Boise, Idaho, once known for potatoes and quiet conservatism, is rapidly emerging as an unexpected LGBTQ-friendly hotspot.

If someone told you a decade ago that Boise, Idaho would become one of the fastest-growing queer communities in the Western U.S., you’d probably have laughed, checked your map, and gone back to making Pride plans in Seattle or Portland. But in 2025, the punchline has changed: Boise is now a bona fide LGBTQ+ destination, with a rising number of queer residents, a visible social scene, and a reputation as an affordable, welcoming alternative to coastal queer meccas .

Traverse City, Michigan—a small lakeside town best known for cherries and craft beer—has quietly become an emerging haven for LGBTQ+ travelers seeking outdoor adventure, quirky art, and a warm welcome beyond the big city.

The first thing you notice as you step onto Front Street in Traverse City isn’t just the sweet scent of ripe cherries or the crisp breeze rolling off Lake Michigan—it’s the subtle but unmistakable sense of welcome. Rainbow stickers gleam on bakery doors, a pride flag sways in the window of an indie bookstore, and the sound of laughter drifts from a sidewalk café run by a local couple who swapped city life for the lakeshore. For LGBTQ+ travelers, Traverse City offers an unexpected blend of rural charm and queer visibility, where you can kayak at sunrise and dance under disco balls by night .

Jerry Harmer  Nov 16
2 MIN READ

A restaurant in central Thailand has become an internet sensation after a nearby river flooded it with water and fish

A restaurant in central Thailand was bursting with a stream of customers coming for a unique dining experience: Enjoying a meal while sitting in flood waters, surrounded by live fish they bring into the establishment.

by Jerry Harmer

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


After years of pandemic-induced hibernation, LGBTQ+ winter travel is roaring back with a flurry of color, camaraderie, and culture.

It’s official: the snow queens are out, the slopes are sparkling, and LGBTQ+ ski weeks are back with the kind of fabulous energy not seen since pre-pandemic days. After years of longing for the thrill of a powdery run followed by a dancefloor avalanche, queer travelers are once again flocking to winter havens like Stowe, Vermont for Winter Rendezvous, and the legendary Aspen and Telluride Gay Ski Weeks, proving—once and for all—that queer joy refuses to stay in the lodge.

Battambang, Cambodia, often overshadowed by its more famous neighbors, is emerging as a vibrant and inclusive destination for LGBTQ+ travelers.

Travelers often flock to Phnom Penh or Siem Reap when visiting Cambodia, drawn by the capital’s energy or the ancient allure of Angkor Wat. But a growing number of LGBTQ+ visitors are beginning to chart a different path—one that leads west to the tranquil, art-filled streets of Battambang. Known for its colonial architecture, riverside cafes, and thriving arts scene, Battambang is quietly positioning itself as one of Asia’s most welcoming destinations for queer travelers, thanks to its open-minded attitude, visible LGBTQ+ community, and unique blend of cultural experiences .

Nestled in the Chattahoochee National Forest, Blue Ridge, Georgia, is emerging as a vibrant LGBTQ+ destination with a growing number of queer-owned businesses, inclusive events, and a welcoming community spirit.

Tucked away in the northern reaches of Georgia, Blue Ridge is a picturesque mountain town that has quietly become a beacon of LGBTQ+ inclusivity in the South. With a population under 250,000, Blue Ridge offers a blend of natural beauty, small-town charm, and a growing queer community that is reshaping the town’s identity. The city’s transformation is evident in its expanding roster of LGBTQ+-owned businesses, inclusive events, and a local culture that celebrates diversity.

Halifax, the port city perched on Canada’s rugged Atlantic coast, is quietly emerging as one of North America’s most inclusive and vibrant LGBTQ+ destinations.

If you arrive in Halifax on a foggy summer morning, as I did, the city feels like a secret waiting to be shared. The air tastes of brine and possibility, with the tang of saltwater mixing with the aroma of fresh espresso from the harborfront cafes. Along the boardwalk, rainbow flags flutter from windows above indie bookstores and microbreweries, sending quiet signals of solidarity to those who know how to look for them. Halifax isn’t a place that shouts its queerness; it wears it with the easy confidence of a favorite hoodie—well-loved, well-worn, and ready to withstand the weather.

Rio Yamat and Josh Funk  Nov 15
3 MIN READ

The Federal Aviation Administration is rolling back some of its restrictions on commercial flights at 40 major U.S. airports that have been in place since Nov. 7

The Federal Aviation Administration on Friday halved the number of flights that U.S. airlines must cut from their schedules at 40 airports as the country’s aviation system recovers from a shortage of air traffic controllers during the record government shutdown.

by Rio Yamat and Josh Funk

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.