Passport Q
Kimberly Stroh  Dec 10, 2025
3 MIN READ

More than 1 million consumer users have logged into GuideGeek, the newest AI travel platform from Matador Network. Instead of forums and travel agents, travelers bank heavily on artificial intelligence to plan their future vacations. It's clear that AI is rapidly reshaping the global travel industry, but it may come with some downsides.

More than 1 million consumer users have logged into GuideGeek, the newest AI travel platform from Matador Network. Instead of forums and travel agents, travelers bank heavily on artificial intelligence to plan their future vacations. It's clear that AI is rapidly reshaping the global travel industry, but it may come with some downsides.

As interest grows, destinations also hop on board and adapt to meet the demand as people trade human knowledge for AI-planned travel. Artificial intelligence has steadily moved from a behind-the-scenes tool to a central companion for modern travelers.

AI reshapes the traveler experience

Once used mainly for basic customer-service chatbots, artificial intelligence now anticipates traveler needs, personalizes recommendations and streamlines planning in ways that were previously impossible. Increasingly, travelers rely on AI not just for convenience but for reassurance that their trips will run smoothly from start to finish.

Younger generations, accustomed to instant digital solutions, drive this shift as they turn to AI platforms for itinerary building, budget tracking and real-time destination insights. In fact, a growing majority of millennial and Gen Z travelers say they trust AI-generated trip suggestions as much as, or more than, traditional travel agents.

By removing guesswork and reducing the time spent on logistics, AI empowers travelers to focus more on the experiences themselves. The rising demand pushes travel companies to redesign their services around predictive technology, offering journeys that adapt to user preferences, respond to real-time disruptions and deliver a more personalized sense of control.

Travelers bet everything on AI to cut costs

One of the upsides to using AI is saving money. As the economy tightens, travelers opt to cut costs without canceling the trip. Intelligent platforms can scan flights, hotels and rental options to find the best deals. By analyzing pricing trends and predicting when rates will drop, AI tools can alert users to the optimal time to book, helping them save hundreds of dollars without spending hours hunting for bargains.

AI doesn't just help with headline prices; it also uncovers hidden fees. From recommending hotels with free amenities like breakfast or shuttles to flagging airlines with lower baggage fees, AI helps travelers avoid unexpected expenses that can quietly inflate a trip's cost.

Even the most casual travelers are exploring AI, using it to hunt for itineraries. The result is smarter, more efficient travel planning that gives users more experiences for less money.

Tourism boards jump on the rise of AI

For well over a century, Mammoth Lakes has been a top California tourism destination. Travelers planning a trip to Mammoth can now rely on Sierra, an AI travel genius that provides instant answers to any travel or tourism questions about the area. The tool gives custom travel tips and itineraries in 50 languages, and leans into the history, culture and community of Mammoth Lakes. Exploring the rugged terrain starts at your fingertips.

Tourism New Zealand uniquely leverages AI, becoming the first playable destination to integrate with the Minecraft universe. A full New Zealand now exists in Minecraft, and users can seek answers to their New Zealand travel questions through the game.

Tourism New Zealand reports a significant impact since the integration. Over 200,000 unique visitors have leveraged the tool. The use of AI is clearly a key for tourism markets.

The future of global tourism in an AI-powered world

Clearly, AI is set to transform global tourism, and 2026 marks a major shift as we see more tourism boards joining in. Future AI tools could design entire trips, optimize itineraries in real time and suggest eco-friendly routes or accommodations, helping travelers reduce costs and environmental impact. That's only on the traveler's side. In the transportation industry, it assists travelers in moving more efficiently.

However, reliance on AI raises concerns: privacy issues, fewer opportunities for human connection and potential shifts in tourism jobs. Striking the right balance between human involvement with machine intelligence will be key to this new frontier of AI for travel.

Embrace the future of smarter travel

As AI continues to evolve, it's clear that the way we plan, book and experience travel will never be the same. The possibilities are only beginning to emerge. While challenges like privacy concerns, accuracy and shifts in traditional travel jobs remain, the benefits of AI for travel point to a future where exploring the world is easier, more accessible and more exciting than ever.

Kimberly Stroh is an Atlanta-based family travel writer and the founder of Savvy Mama Lifestyle. Since 2015, she has been sharing expert travel tips, destination guides and parenting insights tailored for modern families.

by Kimberly Stroh

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


7 MIN READ

Newcastle, a once-sleepy steel city two hours north of Sydney, is quietly transforming into one of Australia’s most welcoming and creatively charged destinations for LGBTQIA+ travelers.

Stand on Newcastle’s working harbour at dusk and you can watch coal ships slip out to sea as surfers carve the last waves off Nobbys Beach. Behind you, renovated warehouses host galleries, vintage stores, and small bars flying rainbow stickers in their windows. This regional city on Awabakal and Worimi land, about a two-hour train ride from Sydney, has been steadily shaking off its industrial stereotype and emerging as a queer-friendly coastal hub that rarely appears on mainstream LGBTQIA+ travel lists.

Mandy Applegate  Dec 9, 2025
3 MIN READ

Most travelers bound for Turks and Caicos stop at Providenciales, the island known for Grace Bay's bright shoreline and its cluster of polished resorts. South Caicos, a smaller island to the southeast, is vastly different, with less commercialism and far fewer tourists. It's quieter and shaped less by tourism than by daily life, and it's the perfect spot to enjoy the untouched Caribbean.

Most travelers bound for Turks and Caicos stop at Providenciales, the island known for Grace Bay's bright shoreline and its cluster of polished resorts. South Caicos, a smaller island to the southeast, is vastly different, with less commercialism and far fewer tourists. It's quieter and shaped less by tourism than by daily life, and it's the perfect spot to enjoy the untouched Caribbean.

by Mandy Applegate

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


8 MIN READ

Far from Australia’s big-name queer capitals, the North Queensland city of Townsville is quietly building a reputation as a welcoming, culturally rich base for LGBTQ+ travelers.

On Queensland’s north-eastern coast, halfway between the global tourist magnets of Cairns and the Whitsundays, sits Townsville, a dry tropical city better known for its garrison history and reef science than for rainbow nightlife. Yet for queer travelers willing to look beyond Australia’s marquee LGBTQ+ destinations, Townsville is emerging as an unexpectedly welcoming, community-driven, and culturally layered place to land.

Kristen Wood  Dec 8, 2025
4 MIN READ

More than 8 in 10 Americans celebrate Christmas, often with a grand feast that rivals Thanksgiving. While glazed ham and eggnog are holiday staples in the United States, festive tables vary significantly around the world

More than 8 in 10 Americans celebrate Christmas, often with a grand feast that rivals Thanksgiving. While glazed ham and eggnog are holiday staples in the United States, festive tables vary significantly around the world. From Korea's tteokguk to Brazil's Chester-style chicken, discover how centuries of tradition shape each country's holiday flavors.

by Kristen Wood

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Stefanie Dazio  Dec 7, 2025
4 MIN READ

The Nordic countries are no strangers to the long, dark winter

The Nordic countries are no strangers to the long, dark winter.

by Stefanie Dazio

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


7 MIN READ

Rijeka—Croatia’s third‑largest city and principal seaport—has been quietly charting a different course, developing a reputation among regional activists and culture workers as one of the country’s most welcoming urban spaces for lesbian, gay, bisexual, transgender, and queer people.

When most queer travelers think of Croatia, images of Dubrovnik’s stone walls or Split’s Roman palaces usually come to mind, often paired with caution about the country’s conservative politics. Yet several hours up the coast, Rijeka—Croatia’s third‑largest city and principal seaport—has been quietly charting a different course, developing a reputation among regional activists and culture workers as one of the country’s most welcoming urban spaces for lesbian, gay, bisexual, transgender, and queer people.

3 MIN READ

Nestled in the lush mountains of northern Thailand, Chiang Mai is emerging as a vibrant, welcoming destination for queer travelers seeking both cultural richness and a relaxed LGBTQ+ atmosphere.

Chiang Mai, the largest city in northern Thailand, is a destination that effortlessly blends ancient temples, verdant mountain landscapes, and a burgeoning queer community. While Bangkok and Phuket often dominate LGBTQ+ travel lists for Thailand, Chiang Mai stands out for its slower pace, cultural authenticity, and a welcoming spirit that has drawn queer travelers from across Asia and beyond .

Alicia Richards | Guessing Headlights  Dec 4, 2025
6 MIN READ

There are places you visit to see all the sights and learn about a new place in the world, and there are places you go to relax and feel a new location. Iceland is a destination built for both, and how you spend your time may depend on how much you love a hot bath.

There are places you visit to see all the sights and learn about a new place in the world, and there are places you go to relax and feel a new location. Iceland is a destination built for both, and how you spend your time may depend on how much you love a hot bath.

by Alicia Richards | Guessing Headlights

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Ashley Wali  Dec 2, 2025
5 MIN READ

Wellness tourism moved squarely from niche to mainstream, with 84% of Americans now ranking it as a travel priority. Amidst this rise, the United States drinking rate is at a 90-year low, and just 54% of American adults say they consume alcohol. As consumer sentiment on alcohol and health shifts, Las Vegas highlights a different side of its personality.

Wellness tourism moved squarely from niche to mainstream, with 84% of Americans now ranking it as a travel priority. Amidst this rise, the United States drinking rate is at a 90-year low, and just 54% of American adults say they consume alcohol. As consumer sentiment on alcohol and health shifts, Las Vegas highlights a different side of its personality.

by Ashley Wali

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.