Passport Q
Talker News | Talker  Mar 19
3 MIN READ

‘Luxury train hopping,’ ‘ancestry travel’ and ‘period drama set-jetting’ may dominate social feeds, but many Americans are approaching viral vacation trends with caution.

‘Luxury train hopping,’ ‘ancestry travel’ and ‘period drama set-jetting’ may dominate social feeds, but many Americans are approaching viral vacation trends with caution.

A new survey of 2,000 Americans who travel frequently finds that while social media continues to shape inspiration, real-world participation tells a more nuanced story about what motivates people to pack their bags.

That motivation is rooted less in aesthetics and more in emotion. More than a third of respondents (35%) said they’re seeking vacations that feel ready and comfortable, while 31% want experiences that feel exciting.

The survey, conducted by Talker Research on behalf of Apple Vacations, also found that another 28% are simply looking to get away, while 26% prioritized trips that feel restorative.

When asked what motivates them most when choosing where to go, curiosity or learning topped the list at 44%, followed by comfort or familiarity at 38% and personal growth, self-discovery, creativity and inspiration tied at 29%.

Just over half of respondents (51%) said they have planned a trip inspired by a widely discussed travel trend, while 38% said they have not — and another 11% couldn’t recall doing so, suggesting that online buzz doesn’t always translate into real-world bookings.

For those who did take trend-driven trips, expectations weren’t always met.

Among travelers who planned vacations based on trends, just 21% said those experiences always lived up to expectations, leaving nearly one in four saying they sometimes, rarely or never matched the hype.

That disconnect becomes even clearer elsewhere in the data: 59% said they’ve arrived at a destination that looked better on Instagram or TikTok than it did in real life.

“At the end of the day, people want trips that feel good — not just ones that look good,” said Dana Studebaker, Vice President of Marketing, Consumer Brands at Apple Vacations. “Travel is becoming less about keeping up with what’s trending and more about reconnecting with yourself, the people you’re traveling with and the places that leave a lasting impression.”

When it comes time to choose where to go, practical considerations quickly take over.

Cost and value ranked first when travelers considered where to go next, cited by 23% of respondents, followed closely by cultural interest and emotional connection, both at 15%.

By comparison, just 5% said social media trends would primarily guide their decisions.

“People are being more intentional about how they travel,” added Studebaker. “They’re thinking about value, connection and how a trip will make them feel, not just what looks good online. It’s a shift toward experiences that feel meaningful and memorable.”

TRAVEL TRENDS AMERICANS ACTUALLY TRIED

  • Bleisure travel — extending a work trip to include leisure time (37%)

  • Hotel hopping (29%)

  • Ancestry or heritage travel (27%)

  • Dry tourism, or alcohol-free travel experiences (19%)

  • Multigenerational, “extended family” trips (18%)

  • Grocery store tourism (15%)

  • “Cowboy core” or Western-inspired getaways (11%)

  • Period drama or film/TV set-jetting (11%)

  • Astro-cruising or astrology-themed trips (7%)

  • None of the above (18%)


  • Research methodology:Talker Research surveyed 2,000 Americans who travel often (3x a year international or domestic) who have access to the internet; the survey was commissioned by Apple Vacations and administered and conducted online by Talker Research between Feb 5 - Feb 17, 2026. A link to the questionnaire can be found here.


  • To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.

by Talker News | Talker

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Zuzana Paar  Mar 17
5 MIN READ

Hollywood headlines may treat Calabasas like a celebrity hideout, but a walk through town paints a far calmer picture. Thick greenery and homes along the water create the kind of quiet, tropical feel often found in Caribbean waterfront communities, where the views do the talking. Nearby cafes and boutique shops keep that relaxed mood, giving the streets the feel of a small, exclusive village where high fashion simply looks like everyday style.

Hollywood headlines may treat Calabasas like a celebrity hideout, but a walk through town paints a far calmer picture. Thick greenery and homes along the water create the kind of quiet, tropical feel often found in Caribbean waterfront communities, where the views do the talking. Nearby cafes and boutique shops keep that relaxed mood, giving the streets the feel of a small, exclusive village where high fashion simply looks like everyday style.

by Zuzana Paar

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Chris Tremblay  Mar 14
4 MIN READ

Nestled in the high desert of central Oregon, Bend is emerging as an unlikely LGBTQ-friendly retreat for queer adventurers seeking safety, stunning outdoors, and subtle affirmation far from urban gay hotspots.

In the shadow of snow-dusted Cascade peaks, where the Deschutes River carves through ponderosa pine forests and the air carries the crisp scent of alpine wildflowers, Bend, Oregon, is quietly rewriting the map of queer travel. Forget the neon-lit streets of San Francisco or Provincetown's bustling boardwalks—these are well-trodden paths for LGBTQ+ explorers. Instead, picture yourself as a transgender hiker pausing at a trailhead, backpack slung low, knowing the single-stall public bathrooms ahead are gender-neutral by state decree, a small but profound nod to your existence. Bend, a small city of about 100, 000 in central Oregon's high desert, is that rare gem: an emerging, unexpected destination where queer folks—especially transgender people and gender-nonconforming travelers—can breathe easy amid world-class outdoor adventures, artisanal vibes, and a subtle undercurrent of affirmation.

by Chris Tremblay

Copyright EDGE Media Network. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Alexandra Caspero | Guessing Headlights  Mar 13
4 MIN READ

After Bad Bunny's Super Bowl LX halftime show, Google searches for Puerto Rico travel jumped 213%, and Expedia flight searches rose 245%. Vega Baja, his hometown, saw interest soar by 1450%.

After Bad Bunny's Super Bowl LX halftime show, Google searches for Puerto Rico travel jumped 213%, and Expedia flight searches rose 245%. Vega Baja, his hometown, saw interest soar by 1450%.

by Alexandra Caspero | Guessing Headlights

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Alexandra Caspero | Guessing Headlights  Mar 12
4 MIN READ

Early travel trends for 2026 show a shift toward simpler, healthier, and less crowded experiences. After years of packed itineraries and activity-driven trips, many travelers are prioritizing digital detoxes and alcohol-free escapes, choosing vacations that emphasize rest and presence over constant stimulation.

Early travel trends for 2026 show a shift toward simpler, healthier, and less crowded experiences. After years of packed itineraries and activity-driven trips, many travelers are prioritizing digital detoxes and alcohol-free escapes, choosing vacations that emphasize rest and presence over constant stimulation.

by Alexandra Caspero | Guessing Headlights

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Chris Tremblay  Mar 11
8 MIN READ

Madison, Wisconsin, long known as a progressive college town and policy laboratory, is steadily gaining attention as an unusually welcoming destination for LGBTQ+ travelers in the American Midwest.

On paper, Madison, Wisconsin, looks like many mid‑sized American college towns: a state capitol dome rising above a compact downtown, a Big Ten campus threaded by bike lanes, and neighborhoods stretching out along two large lakes. But for LGBTQ+ travelers seeking a destination that is queer‑affirming without the crowds or costs of traditional resort cities, Madison has been quietly building a reputation as a welcoming hub in the Upper Midwest.

by Chris Tremblay

Copyright EDGE Media Network. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Chris Tremblay  Mar 10
4 MIN READ

Nestled in the Pyrenees mountains between France and Spain, Andorra emerges as a lesser-known queer-friendly destination in Europe, offering stunning natural beauty, progressive LGBTQ+ rights, and a peaceful escape from mainstream gay travel hotspots.

Andorra, a tiny landlocked principality high in the Pyrenees mountains between France and Spain, stands out as one of Europe's lesser-known queer-friendly destinations, appealing to LGBTQ+ travelers who crave natural splendor and discretion away from the bustling scenes of Barcelona or Mykonos. Unlike heavily touristed gay capitals, Andorra offers a tranquil backdrop of snow-capped peaks, lush hiking trails, and charming alpine villages, where queer visitors can immerse themselves in outdoor pursuits without the spotlight. This microstate, spanning just 468 square kilometers, attracts those seeking an "off the beaten track"experience, blending adventure with a welcoming vibe that prioritizes safety and personal freedom.

by Chris Tremblay

Copyright EDGE Media Network. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Chris Tremblay  Mar 9
4 MIN READ

Tucked along New Jersey's rugged coastline, Asbury Park is blossoming into an unexpected LGBTQ-friendly gem, blending boardwalk nostalgia, indie music vibes, and rainbow-welcoming shores far from the usual suspects like Provincetown or San Francisco.

Picture this: salty ocean breezes whipping through your hair as you stroll a weathered boardwalk, the distant crash of Atlantic waves mingling with the strum of live indie rock from a beachside stage. You're not in Provincetown or Fire Island—these are the sensory signatures of Asbury Park, New Jersey, a compact coastal city that's quietly surging as North America's most surprising LGBTQ-friendly destination. Once a faded resort town immortalized in Bruce Springsteen's anthems, Asbury Park has reinvented itself into a haven where queer travelers can unwind, feel profoundly seen, and revel in unpretentious joy. With its constellation of gay bars, advocacy hubs, and Pride-soaked summers, this isn't your grandfather's Jersey Shore—it's a vibrant, affirming retreat where transgender folks, nonbinary adventurers, and same-sex couples sip craft IPAs under rainbow flags without a second glance.

by Chris Tremblay

Copyright EDGE Media Network. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Chris Tremblay  Mar 8
3 MIN READ

Quito, Ecuador, emerges as a lesser-known queer-friendly destination in South America, blending colonial charm, progressive urban scenes, and natural wonders like the Galápagos Islands, away from mainstream LGBTQ+ travel lists dominated by Buenos Aires and Rio.

Nestled high in the Andes at over 9, 000 feet, Quito, Ecuador's capital, captivates with its UNESCO-listed colonial old town, volcanic backdrops, and a burgeoning queer scene that feels worlds away from the continent's more hyped spots like Buenos Aires or São Paulo. Unlike heavily touristed gay meccas, Quito remains under the radar on major LGBTQ+ lists, yet it draws discerning travelers with its old-world architecture, cloud forests, and Equatorial culture. For queer visitors, the city's progressive stance—marked by the 2019 recognition of same-sex marriage—provides a foundation of legal protections in urban areas, fostering spaces where LGBTQ+ people can connect openly.

by Chris Tremblay

Copyright EDGE Media Network. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Chris Tremblay  Mar 7
4 MIN READ

Nestled in Oregon's Willamette Valley, McMinnville emerges as a welcoming destination for queer travelers seeking an off-the-radar escape amid vineyards and vibrant community events.

McMinnville, Oregon, a town of approximately 34, 666 residents located about an hour's drive south of Portland in the heart of the Willamette Valley, has quietly cultivated a reputation as one of the most unexpectedly queer-friendly small towns in the United States. This county seat stands out for its agricultural heritage, rolling vineyards, and a burgeoning LGBTQ+ scene that emphasizes community over commercialization. Queer travelers find here a place where acceptance is woven into daily life, from local festivals to leadership roles held by openly queer individuals.

by Chris Tremblay

Copyright EDGE Media Network. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.