Glowcation itineraries often place beauty appointments alongside traditional sightseeing plans, with about 45% of travelers reporting they have tried beauty treatments abroad. Travelers book professional skincare treatments, aesthetic clinic services and quick cosmetic touch-ups during their trips, keeping their skincare routines intact even during long days of travel.
Suitcases now leave room for serums and sheet masks, as glowcations, a travel trend centered on skincare and beauty treatments, appear on travel plans. The interest in the concept is rising among younger travelers, with about 38% of Gen Z planning to seek out beauty treatments and skincare stores while traveling this year. These trips pair travel with self-care routines while giving visitors access to treatments and services that may not be easily available at home.
Beauty routines influence travel
Glowcations enter travel plans as more travelers organize trips around skincare treatments, wellness routines and beauty-focused experiences. Beauty-related shopping plays a major role during these trips, with 53% of travelers purchasing cosmetics, fragrance or skincare products at airport duty-free stores and 48% visiting well-known local beauty retailers.
Travelers cite several reasons for adding these activities to their plans, with half saying they want to experience beauty practices tied to the destination. These experiences often serve practical purposes for travelers, with 47% treating them as part of self-care routines during travel and another 45% seeking products that are difficult to find at home.
Skincare treatments during glowcations
Many travelers plan itineraries that include skincare services in popular destinations. Facial treatments often appear first on the schedule, with options such as hydrating facials, oxygen therapy, LED light treatments and deep cleansing services designed to refresh the skin during a short stay.
Some visitors also seek advanced cosmetic procedures from clinics that offer treatments such as microneedling, laser skin renewal and radiofrequency tightening for travelers who want professional care during their trip. Injectable services such as Botox or dermal fillers also attract visitors because the appointments are brief and recovery time is limited, which allows travelers to continue their plans afterward.
Local wellness traditions add another layer to these beauty-centered trips. In Mexico, some travelers book temazcal steam lodge sessions tied to traditional healing practices, while European spa towns attract visitors with mineral water therapies long associated with regional wellness culture.
Global hubs for glowcations
Several destinations have become key stops for travelers planning glowcations, where skincare services, wellness traditions and specialty cosmetic products are a part of the experience. In the United States, luxury hotels have expanded wellness offerings with sleep-focused suites and dining programs designed to support rest and recovery during a stay. South Korea appeals to visitors interested in advanced skincare services, where clinics in cities such as Seoul provide detailed skin analysis along with laser treatments and dermatology procedures.
Japan attracts travelers with precision skincare technology and established cosmetic brands, while traditional onsen bathing remains a well-known wellness practice. France also stands out for its pharmacy skincare culture, with Parisian pharmacies offering specialty cosmetic products often difficult to find outside the country.
Recovery becomes part of the itinerary
Many travelers who plan their glowcations leave time in their schedules for the body to recover after cosmetic services. Some people arrange extra days before returning home so the skin can settle after receiving treatments during the trip. During this period, daily plans remain light, with visitors spending afternoons by the pool, taking short walks or enjoying quiet evenings rather than following packed sightseeing schedules.
Self-care routines also continue throughout the stay, with many travelers paying close attention to sun protection by using dermatologist-recommended SPF formulas designed for post-treatment care. Wide-brim hats, shaded terraces and covered outdoor lounges, which many hotels and resorts include among their guest amenities, also appeal to glowcation travelers.
Self-care inspires travel plans
Glowcations align with travel plans built around personal interests instead of traditional sightseeing lists. Beauty services, spa traditions and cosmetic treatments appear alongside food tours and cultural visits as reasons travelers choose a destination. This continued demand may lead more travel companies and hospitality groups to expand offerings tied to skincare and wellness.
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A Hidden Cloister in the Center of Rome Has a Turbulent Past Etched on Its Walls
A quiet cloister behind a wooden door near Rome’s Pantheon offers calm meditation, while its frescoes reveal a turbulent past
A hidden cloister just a few steps from Rome’s Pantheon is a peaceful place for silent meditation — if the millions of tourists who trudge past even know it's there.
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Discovering Madeira: Portugal's Lush Island Haven for Queer Travelers
Madeira, Portugal's subtropical gem off the African coast, is emerging as a lesser-known queer-friendly destination in Europe, blending stunning natural beauty with a growing inclusive vibe that welcomes LGBTQ+ visitors year-round.
Madeira: Europe's Under-the-Radar Queer Paradise
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Dallas Is the Southern Weekend Getaway You Didn’t Know You Needed
Dallas sits at the intersection of soul, sun and southern hospitality. The bustling metropolis boasts a lively cultural arts hub for creative exploration, delectable dining destinations that will leave you salivating, and a popping entertainment, music, and nightlife scene that can’t be beat.
Dallas sits at the intersection of soul, sun and southern hospitality. The bustling metropolis boasts a lively cultural arts hub for creative exploration, delectable dining destinations that will leave you salivating, and a popping entertainment, music, and nightlife scene that can’t be beat.
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Romantasy Travel Turns Fantasy Novel Escapes Into Real-world Trips
Romantasy travel gives readers a new way to follow the plot, and this time, it comes with a passport in hand and a castle on the itinerary. The trend influences tourism planning, with fans looking to relive the scenes they once imagined on the page. In response, tour operators design trips that transform the traveler's imagination into real-life experiences.
Romantasy travel gives readers a new way to follow the plot, and this time, it comes with a passport in hand and a castle on the itinerary. The trend influences tourism planning, with fans looking to relive the scenes they once imagined on the page. In response, tour operators design trips that transform the traveler's imagination into real-life experiences.
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Boise, Idaho: The Red-State Surprise Turning Heads as North America's Unexpected Queer Haven
In the heart of conservative Idaho, Boise is emerging as a shocking LGBTQ+ hotspot, with a growing queer scene fueled by transplants, welcoming businesses, and community events that defy expectations.
Nestled in the conservative Gem State, Boise, Idaho, might not scream "LGBTQ+ paradise"at first glance—but that's exactly what makes it the ultimate head-scratcher for queer travelers. With a population under 250, 000, this riverside city is flipping the script on red-state stereotypes, boasting a small but fiercely connected LGBTQ+ community that's drawing newcomers from coast to coast. Queer Money describes Boise as "one of the more liberal cities between Minneapolis and Seattle, "noting its evolving demographics as folks from around the country reshape its makeup, with the LGBTQ+ scene growing steadily. It's the kind of place where you spot rainbow stickers on craft breweries and hear stories of transplants building lives amid the mountains—proving that queerness thrives where you least expect it.
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Rome's Colosseum Gets a Fresh Look That Recreates the Footprints of Long-Gone Columns
The Colosseum has a bright new look following a restoration using the same travertine marble of ancient Rome to recreate parts of columns from 2,000 years ago
The Colosseum has a bright new look following a restoration using the same travertine marble of ancient Rome to recreate parts of columns from 2,000 years ago.
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Do Viral Vacation Trends Live up to the Hype?
‘Luxury train hopping,’ ‘ancestry travel’ and ‘period drama set-jetting’ may dominate social feeds, but many Americans are approaching viral vacation trends with caution.
‘Luxury train hopping,’ ‘ancestry travel’ and ‘period drama set-jetting’ may dominate social feeds, but many Americans are approaching viral vacation trends with caution.
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Calabasas Is More Than a Celebrity Zip Code
Hollywood headlines may treat Calabasas like a celebrity hideout, but a walk through town paints a far calmer picture. Thick greenery and homes along the water create the kind of quiet, tropical feel often found in Caribbean waterfront communities, where the views do the talking. Nearby cafes and boutique shops keep that relaxed mood, giving the streets the feel of a small, exclusive village where high fashion simply looks like everyday style.
Hollywood headlines may treat Calabasas like a celebrity hideout, but a walk through town paints a far calmer picture. Thick greenery and homes along the water create the kind of quiet, tropical feel often found in Caribbean waterfront communities, where the views do the talking. Nearby cafes and boutique shops keep that relaxed mood, giving the streets the feel of a small, exclusive village where high fashion simply looks like everyday style.
Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Bend, Oregon: The Unexpected Mountain Queer Haven Where Trans Travelers Find Sanctuary Amid Snow-Capped Peaks
Nestled in the high desert of central Oregon, Bend is emerging as an unlikely LGBTQ-friendly retreat for queer adventurers seeking safety, stunning outdoors, and subtle affirmation far from urban gay hotspots.
In the shadow of snow-dusted Cascade peaks, where the Deschutes River carves through ponderosa pine forests and the air carries the crisp scent of alpine wildflowers, Bend, Oregon, is quietly rewriting the map of queer travel. Forget the neon-lit streets of San Francisco or Provincetown's bustling boardwalks—these are well-trodden paths for LGBTQ+ explorers. Instead, picture yourself as a transgender hiker pausing at a trailhead, backpack slung low, knowing the single-stall public bathrooms ahead are gender-neutral by state decree, a small but profound nod to your existence. Bend, a small city of about 100, 000 in central Oregon's high desert, is that rare gem: an emerging, unexpected destination where queer folks—especially transgender people and gender-nonconforming travelers—can breathe easy amid world-class outdoor adventures, artisanal vibes, and a subtle undercurrent of affirmation.
Copyright EDGE Media Network. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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