Glowcation itineraries often place beauty appointments alongside traditional sightseeing plans, with about 45% of travelers reporting they have tried beauty treatments abroad. Travelers book professional skincare treatments, aesthetic clinic services and quick cosmetic touch-ups during their trips, keeping their skincare routines intact even during long days of travel.

Beauty routines influence travel

Glowcations enter travel plans as more travelers organize trips around skincare treatments, wellness routines and beauty-focused experiences. Beauty-related shopping plays a major role during these trips, with 53% of travelers purchasing cosmetics, fragrance or skincare products at airport duty-free stores and 48% visiting well-known local beauty retailers.

Travelers cite several reasons for adding these activities to their plans, with half saying they want to experience beauty practices tied to the destination. These experiences often serve practical purposes for travelers, with 47% treating them as part of self-care routines during travel and another 45% seeking products that are difficult to find at home.

Skincare treatments during glowcations

Many travelers plan itineraries that include skincare services in popular destinations. Facial treatments often appear first on the schedule, with options such as hydrating facials, oxygen therapy, LED light treatments and deep cleansing services designed to refresh the skin during a short stay.

Some visitors also seek advanced cosmetic procedures from clinics that offer treatments such as microneedling, laser skin renewal and radiofrequency tightening for travelers who want professional care during their trip. Injectable services such as Botox or dermal fillers also attract visitors because the appointments are brief and recovery time is limited, which allows travelers to continue their plans afterward.

Local wellness traditions add another layer to these beauty-centered trips. In Mexico, some travelers book temazcal steam lodge sessions tied to traditional healing practices, while European spa towns attract visitors with mineral water therapies long associated with regional wellness culture.

Global hubs for glowcations

Several destinations have become key stops for travelers planning glowcations, where skincare services, wellness traditions and specialty cosmetic products are a part of the experience. In the United States, luxury hotels have expanded wellness offerings with sleep-focused suites and dining programs designed to support rest and recovery during a stay. South Korea appeals to visitors interested in advanced skincare services, where clinics in cities such as Seoul provide detailed skin analysis along with laser treatments and dermatology procedures.

Japan attracts travelers with precision skincare technology and established cosmetic brands, while traditional onsen bathing remains a well-known wellness practice. France also stands out for its pharmacy skincare culture, with Parisian pharmacies offering specialty cosmetic products often difficult to find outside the country.

Recovery becomes part of the itinerary

Many travelers who plan their glowcations leave time in their schedules for the body to recover after cosmetic services. Some people arrange extra days before returning home so the skin can settle after receiving treatments during the trip. During this period, daily plans remain light, with visitors spending afternoons by the pool, taking short walks or enjoying quiet evenings rather than following packed sightseeing schedules.

Self-care routines also continue throughout the stay, with many travelers paying close attention to sun protection by using dermatologist-recommended SPF formulas designed for post-treatment care. Wide-brim hats, shaded terraces and covered outdoor lounges, which many hotels and resorts include among their guest amenities, also appeal to glowcation travelers.

Self-care inspires travel plans

Glowcations align with travel plans built around personal interests instead of traditional sightseeing lists. Beauty services, spa traditions and cosmetic treatments appear alongside food tours and cultural visits as reasons travelers choose a destination. This continued demand may lead more travel companies and hospitality groups to expand offerings tied to skincare and wellness.

Behind the large wooden door, its frescoed walls closed to the general public reveal details of the compound's dramatic history, including papal conclaves and the Inquisition interrogation of Galileo Galilei.

At the center is a pond with goldfish and turtles surrounded by olive trees, two large palms and a tree laden with bright oranges that the friars use to make marmalade. Well-fed cats lounge about in sunny spots on the grass. There are still 20 friars who live in the convent around the cloister carrying out their duties.

“It is designed to be a place of prayer, of meditation and therefore in some way to encourage prayer and the meditation of the friars,” said Friar Aucone.

Over the centuries, this space has attracted important figures, St. Catherine of Siena and the Renaissance painter Fra Angelico, both of whom are buried in the adjoining basilica. It was the scene of historic events, including two conclaves and the Roman Inquisition.

The name of the basilica next to the cloister, Santa Maria Sopra Minerva, is indicative of its past, a Catholic basilica dedicated to the Virgin Mary over what was once a pagan temple to the Roman god of wisdom, Minerva.

“This cloister of Santa Maria Sopra Minerva is one of the largest and perhaps the most beautiful in all of Rome and it was a great cultural center in ancient times and it is even now,” said Claudio Strinati, an art historian.

It was an area where people gathered to cast their ballots when Julius Caesar was in power. Then in the late 1200s, the Dominican Friars built a church on the site. The original cloister was replaced by one designed by architect Guidetto Giudetti, a student of Michelangelo, around 1570.

Some of the frescoes covering the walls and vaulted ceilings depict the mysteries of the rosaries and were meant to encourage the contemplative life of the Dominican friars living in the convent. Other frescoes, nestled in niches and corners around the cloister, reveal the fraught history of the location and the activities of its inhabitants.

The convent served as the offices for the Roman Inquisition in the 16th century. Several portraits in medallions high on the walls of the cloisters show decapitated Dominican Friars who worked as inquisitors with just a stump for a neck and their heads held in their hands.

“Among other things there was the tribunal of the Inquisition where famously Galileo Galilei was interrogated,” explained Strinati.

In a room on a side of the cloister Galileo Galilei was forced to renounce his “heretical” idea that the earth and other planets revolve around the sun as he stood in front of judges of the inquisition in 1633.

Renaissance painter, Fra Angelico, a Dominican, stayed at the convent while he was painting the frescoes on the Niccoline chapel in the Vatican. Fra Angelico was in his 50s but he looks much older in a medallion of him on the wall of the cloister. In it a wrinkled, old man in a friar’s habit hunched over a painting.

Another medallion shows St. Catherine of Siena, who spent time at the convent and whose tomb is the basilica next to the cloister. Friar Aucone notes wryly that while they have her body, they had to give her skull to the Dominican Friars in Siena.

The building surrounded the cloister was the site of two papal conclaves that elected Pope Eugene IV in 1431 and Pope Nicholas V in 1447. Five popes are buried inside the Basilica.

According to Strinati, hidden treasures like the cloister next to Santa Maria Sopra Minerva is what makes Rome so enchanting.

“There is all the history hidden and therefore sometimes something is found and all generations, including mine, have discovered things," he said. "The generations that will come later will continue to discover why it is so great and so profound that much is secret and hidden. And that is an element of its charm.”

Nestled in the Atlantic Ocean about 600 miles southwest of Lisbon, Madeira is a Portuguese archipelago known for its dramatic volcanic landscapes, lush laurel forests, and year-round mild climate. While mainland Portugal's Lisbon and Porto often steal the spotlight for LGBTQ+ travelers, Madeira stands out as a quieter, equally welcoming alternative. This autonomous region boasts progressive legal protections inherited from Portugal, which legalized same-sex marriage in 2010 and adoption by same-sex couples in 2016, creating a safe foundation for queer visitors.

What sets Madeira apart from more hyped European spots like Sitges or Cologne is its relative obscurity on mainstream LGBTQ+ travel lists. Unlike Berlin's pulsating nightlife or Amsterdam's canal parades, Madeira offers a serene escape where queer travelers can hike levada trails—ancient irrigation channels winding through misty forests—hold hands without stares, and unwind in natural hot springs. Travel experts highlight it as "on the rise"for those seeking off-the-beaten-path adventures with a growing queer-friendly atmosphere.

A Growing Queer Scene Amidst Natural Wonders

Madeira's capital, Funchal, pulses with a subtle yet vibrant energy that appeals to queer adventurers. The city's harborfront buzzes with fresh seafood markets where grilled limpets and passion fruit poncha cocktails flow freely, often enjoyed at rainbow-adorned cafés. Queer-friendly spots are multiplying, including boutique hotels like the inclusive Saccharum Resort & Spa in Calheta, which hosts LGBTQ+ yoga retreats and welcomes same-sex couples with open arms. Local guides note that Funchal's old town, with its colorful street art and levada walks leading to hidden waterfalls like the 300-foot Risco Waterfall, provides romantic backdrops for couples seeking privacy and connection.

The island's queer community, though smaller than Lisbon's, is tight-knit and visible. Organizations like the Madeira Rainbow Association advocate for LGBTQ+ rights, organizing low-key events such as film screenings at the city's cultural centers and beach meetups at Prainha do Caniçal, a secluded cove popular for its dramatic cliffs and calm waters. Travelers report a "just-for-us"vibe similar to Mallorca's inclusive maps, with businesses displaying rainbow flags and offering tailored experiences. For instance, the Queer Madeira Map, a digital guide launched recently, connects visitors to safe bars like Pink Point in Funchal, where drag bingo nights draw locals and expats alike.

Hiking enthusiasts find Madeira's 1, 000 miles of levada trails particularly inviting. The Levada do Caldeirão Verde, a moderate 7-mile round trip through Jurassic-like forests to a turquoise waterfall pool, is ideal for queer couples or solo travelers wanting immersive nature without urban hustle. Safety is a hallmark: Portugal ranks highly on ILGA-Europe's Rainbow Map for legal protections against discrimination based on sexual orientation, gender identity, and sex characteristics , with Madeira benefiting from national policies. Transgender people and non-binary travelers appreciate the island's progressive healthcare access, including hormone therapy availability at Funchal's hospitals.

Cultural Richness and Inclusive Events

Madeira's cultural tapestry weaves Portuguese heritage with Brazilian influences, most vibrant during its annual Carnival in February. This festival rivals Rio's with flamboyant parades where the "Trapalhão" (slapstick) parade often features drag performers and inclusive, satirical costumes from the local LGBTQ+ scene. In September, the Madeira Wine Festival transforms Funchal’s streets into flower-decked terraces, where historic institutions like Blandy’s Wine Lodge offer tastings in a welcoming, sophisticated atmosphere. While not as massive as Cologne’s CSD, Madeira Pride—held annually in October—is an intimate, growing celebration. The march winds through the heart of Funchal, ending with community gatherings that leaders describe as "a family affair where everyone feels seen."

For wellness-focused queer travelers, Porto Moniz’s natural lava pools offer therapeutic swims in volcanic basins filled by the Atlantic tide. The surrounding area features various inclusive "Local Lodging" (AL) guesthouses known for their partner-friendly policies and stunning cliffside views. Funchal's culinary scene further reflects this inclusivity; in the Zona Velha (Old Town), vibrant eateries serve traditional espetada (beef skewers) and bolo do caco (garlic bread) in spaces that often showcase local art. Expats and digital nomads in the queer community, particularly in the Ponta do Sol hub, frequently cite the island’s low crime rates, English-speaking locals, and seamless integration as major draws for long-term stays.

Why Madeira is the Next Hidden Gem for Queer Explorers

Madeira's appeal lies in its authenticity: no commodified "gayborhoods"here, just organic acceptance woven into daily life. Unlike overcrowded hotspots, visitors can cable car to Monte Palace Tropical Garden for bonsai strolls or toboggan down wicker baskets steered by locals—a thrill shared by laughing same-sex couples. Whale-watching tours from Caniçal spot dolphins and sperm whales, with operators like Madeira Whale Watch promoting inclusive charters. The island's sustainability ethos resonates with eco-conscious queer travelers, from zero-waste markets to protected biosphere reserves.

Queer insights from travelers underscore the shift: "Madeira feels like Lisbon's chill cousin—safe, stunning, and surprisingly open, "notes one reviewer on queer travel forums. With direct flights from major European hubs and affordable stays starting at €80/night, it's accessible for budget-conscious adventurers. As global Pride calendars fill with Amsterdam's WorldPride 2026, Madeira offers a counterpoint: intimate joy amid laurel forests and ocean vistas. For lesbian couples, solo transgender explorers, or non-binary friends, this emerald isle delivers cultural depth, natural splendor, and unpretentious welcome—proving Europe's queer map extends beyond the usual suspects.

Speaking of entertainment and nightlife, Dallas’ upcoming June Pride celebration is one of the largest in the south – a colorful celebration that draws queers, allies, and friends from every corner of the region to live their truth in the streets of this thriving city. But no matter what time of year you visit, Dallas invites you with its bold, eclectic spirit. Grab your pals and your dancing shoes because it’s time to let your pride shine in the Lonestar state.

Friday 

When you get into town, make your way to the Warwick Melrose Hotel, a luxurious historic spot in the Turtle Creek neighborhood. This home-away-from-home offers an old world elegance mixed with modern design comforts for the ultimate stay in relaxed comfort. Pro tip: check into your suite, drop off your bags, and meander to the boutique hotel’s signature spot: The Library Bar. Enter a Jazz Age world where style meets sophistication against a backdrop of breathtaking views of Dallas. Grab a bite or a cocktail and stick around for live music playing almost every night at this beloved piano bar. 

Or if contemporary design is more your style, book a stay at The Kimpton Pittman, a world-class hotel nestled in Downtown Dallas’ Deep Ellum neighborhood. Post up at the hotel’s pool deck for a relaxed moment in the sun and order wood-fired cuisine favorites as you hob-knob with other guests around the communal fire pit. Then take to the streets to explore the neighborhood's thriving cultural district steeped in live music, street murals and indie galleries. 

If you want to take elegance to the next level, make your reservation at Hotel ZaZa and step into a world of fine Mediterranean accents in the fashionable Uptown neighborhood. This hotel is unique (including properties in Austin and Houston) and a visit to ZaSpa is a must-do activity for a rejuvenative spa treatment, cleansing your mind, body, and spirit. But don’t skip Dragonfly, the hotel’s award winning restaurant and lounge, promising “a gift to the palate” with its delectable cuisine and lush interior accents. 

Social media fuels romantasy-inspired trips, with around 71% of global travelers expressing interest in visiting destinations that capture the genre's mood. On TikTok, the BookTok community has helped propel romantasy titles into mainstream popularity, while creators increasingly point audiences toward lesser-known settings with dramatic interiors that their followers may not be aware of.

Romantic-fantasy storytelling meets tourism

Romance-driven fantasy novels now influence travel plans as readers shift from standard travel planning to story-led destination choices. Romantasy blends a central love story with a magical setting, which often includes castles, wild mountain terrain and ancient kingdoms. About 39% of travelers said they would consider trips built around fantasy-inspired activities or themed experiences tied to the genre.

Readers are drawn to settings that make fictional worlds feel within reach. Mountain scenery, forests and castle settings bring to mind the fae courts in "A Court of Thorns and Roses" by Sarah J. Maas or the kingdom-driven setting in "From Blood and Ash" by Jennifer L. Armentrout. Tourism planners have begun to recognize this travel interest as literary fandom starts influencing where fans choose to go.

Real landscapes behind fantasy worlds

Fantasy romance books often take place in imagined realms filled with powerful rulers, supernatural figures and elaborate systems of magic. Plots frequently include court politics, legendary predictions or rival characters whose relationships evolve. These elements create vivid settings that readers easily picture while following the story.

Parts of Scotland and Ireland draw attention because their scenery evokes the dramatic settings found in many fantasy novels, where medieval fortresses stand along rugged coastlines while fog settles over hills and valleys across the countryside. The combination of preserved landmarks and striking terrain gives travelers places that capture the atmosphere readers associate with these fictional worlds.

Killarney in southwest Ireland offers several locations that match this setting. Reenadinna Woods, for example, contains dense tree cover and thick moss across the forest floor. Nearby, Muckross Abbey features stone archways and centuries-old ruins that remain largely intact, while Torc Waterfall adds a powerful cascade surrounded by woodland inside Killarney National Park.

Scotland's Isle of Skye also attracts visitors searching for dramatic natural scenery. The Old Man of Storr rises high above the surrounding land with towering rock formations, while the Quiraing stretches across the island's northern landscape with steep cliffs and winding ridges.

Other historic sites across Europe also draw travelers who want dramatic architecture tied to centuries of history. Neuschwanstein Castle in Germany stands above the Bavarian countryside with tall towers and fortified walls, while Mont Saint-Michel in France rises from a tidal island with stone buildings and narrow streets that date back to the medieval period.

Themed trips follow fantasy worlds

Travel companies have begun creating itineraries based on popular fantasy and literary series as fan interest grows. These trips connect readers with destinations linked to the worlds they followed in books, often through themed activities and group discussions during the journey.

EF Ultimate Break offers several tours inspired by stories popular on BookTok. One itinerary visits Cairo, Athens and Rome through themes connected to the "Percy Jackson & the Olympians" books by Rick Riordan. The route appeals to travelers who grew up reading the series and want to visit places linked to the mythology behind the story.

Another itinerary takes inspiration from "A Court of Thorns and Roses" by Sarah J. Maas. The trip moves across Switzerland with stops in Geneva, Lausanne, Zermatt, Lucerne and Zurich. Activities include a themed dinner in Zermatt, castle visits and a walk across a glacier suspension bridge. The schedule also includes book discussions so fans can talk about the series while traveling together.

Social media fuels fandom

Online book communities have played a major role in bringing romance fantasy titles to wider audiences. On the video platform TikTok, posts tied to the BookTok and romantasy tags have helped move several novels onto bestseller lists. Readers often share clips from castles, wooded paths and historic towns that match the settings described in their favorite books.

Travel creators have also begun pointing followers toward locations that match the atmosphere of fantasy stories. TikTok creator @halfpackedhannah recently featured the Admont Abbey Library in Austria as a destination for readers drawn to dramatic interiors. The site includes long, ornate halls and a concealed doorway that remind visitors of scenes often imagined in fantasy fiction.

Other influencers have started planning travel routes built around similar visual themes, with some organizing small group tours that visit historic landscapes associated with fantasy settings. TikTok creator @cobblestonesandcastles organizes trips focused on this idea, including a women's group tour in Ireland promoted in a recent video.

Niche trends reveal new destinations

Mainstream landscapes linked to fantasy imagery continue to draw visitors each year. At the same time, readers searching for that same mood may begin exploring places that share the same scenery but receive far less attention. This movement from famous landmarks to quieter regions could gradually expand the range of destinations connected with fantasy-inspired travel.

What gives Boise its unexpected sparkle? Affordability plays a starring role. The city's cost of living matches the national average, with rents running about 66% lower than New York City, making it a magnet for LGBTQ+ folks seeking space without the coastal price tag. Local purchasing power holds steady, so your dollar stretches far for farm-to-table dinners or outdoor adventures. This economic edge, paired with Idaho's stunning natural backdrop—think Boise River Greenbelt trails and nearby Bogus Basin skiing—creates a livable vibe that's pulling in queer professionals, artists, and retirees who want community without compromise.

At the heart of Boise's glow-up are dedicated locals and organizations weaving inclusivity into the fabric of daily life. The Boise Pridefest, organized by the Boise Pride Foundation, draws thousands annually for parades, concerts, and family-friendly festivities, cementing the city's commitment to visibility. Community hubs like the Community Center for the LGBTQ+ Center of Idaho offer support groups, health resources, and social mixers, fostering connections in a state where such spaces are gold. Transgender people and nonbinary folks find affirming care through partnerships with St. Luke's Health System, which provides hormone therapy and mental health services tailored to queer needs.

Behind the momentum? A wave of queer entrepreneurs and activists. Take Gaia’s Garden Cafe, a downtown staple serving plant-based bliss with a side of community spirit—hosting everything from queer art markets to inclusive mixers. North End-adjacent spots like Neurolux host diverse events where drag performers, musicians, and everyone in between share the stage. And don't sleep on the arts scene: Boise's Treefort Music Fest, one of the West's biggest indie events, features Dragfort, a dedicated programming track with LGBTQ+ headliners and afterparties that spill into gay-friendly lounges. These grassroots efforts, led by local leaders and the Boise Pride board, are turning whispers into roars.

Boise's "hidden gem" status is its greatest asset. Unlike saturated spots like San Francisco or Provincetown, Boise feels fresh—no tourist traps, just authentic hangs in the North End or along the Greenbelt. The Queer Money Podcast actually ranks Boise as the top LGBTQ-friendly city in Idaho, noting its strong local purchasing power and high quality of life. For those looking to put down roots, GayRealEstate.com provides a dedicated network of Boise-based LGBTQ+ agents to help newcomers navigate this "progressive pocket." Active community hubs like @boisepride and @thecommunitycenter on Instagram keep the scene buzzing with everything from inclusive outdoor adventures to sober game nights, showcasing a resilient community that welcomes all.

Dive into Boise’s emerging scene, and you'll find a playground tailored for queer joy. Start in the North End, the city's progressive heart filled with Victorian homes and Pride flags, then wander to Downtown for inclusive stops like Rediscovered Books, an indie bookstore that champions queer authors. Stroll the Boise River Greenbelt for sunset picnics—perfect for first dates or friend-group hangs—then hit The Balcony Club for karaoke nights, where divas of all genders slay the stage in the city's premier LGBTQ+ space.

Foodies, rejoice: Queer-led spots like Gaia’s Garden Cafe serve plant-based bliss in a community-centered space, while downtown staples like Fork offer upscale, farm-fresh meals in a welcoming urban atmosphere. Nightlife pulses at The Balcony Club, the city's premier LGBTQ+ destination where legendary drag shows pack the floor with sweaty, smiling queer bodies. For wellness warriors, inclusive studios like Sage Yoga & Wellness welcome transgender and non-binary individuals with a "yoga for all" philosophy and affirming instructors who ensure every student feels at home.

Outdoor lovers get a major boost from groups like OUTdoors Idaho, the Sierra Club’s queer-only outings program that organizes everything from Greenbelt bike rides to snowshoeing trips. These adventures often lead to "hidden gems" like  Kirkham Hot Springs  or weekend climbing at  City of Rocks . Summer culture centers on the Idaho Shakespeare Festival, where the inclusive "Legends Reborn" 2026 season—featuring a gender-flipped Sherlock Holmes—draws diverse crowds for picnics under the stars. Meanwhile, the  Boise Art Museum  continues to spotlight identity and community through rotating exhibits like "Here We Have Idaho: Belonging," proving the city's arts scene is as multifaceted as its people.

Events seal the deal. Beyond Pridefest , there's Transgender Day of Visibility marches, Leather Pride Night, and the annual Queer Prom—open to all ages and identities. These gatherings aren't just parties; they're lifelines, especially for rural Idaho queers road-tripping in for connection.

Boise's queer surge is fueled by a decade of local resilience. Since 2012, Boise has enforced a nondiscrimination ordinance protecting sexual orientation and gender identity, a commitment the City Council strengthened in 2023 by adding source-of-income protections for renters. While the Human Rights Campaign consistently awards Boise high marks on its  Municipal Equality Index , the city currently faces a major challenge: the 2026 Idaho Legislature is pushing House Bill 557 to strip away these local protections. Despite these state-level hurdles, Boise continues to lead with inclusive workforce regulations and a robust network of affirming healthcare providers like St. Luke’s, maintaining its status as a sanctuary of progress in the Gem State.

Who's flocking here? Professionals from California, retirees from Texas, and families seeking a manageable cost of living. The Queer Money Podcast ranks Boise as the top LGBTQ-friendly city in Idaho, citing its strong local purchasing power and high quality of life. Challenges persist—state-level efforts like House Bill 557 loom over local protections—but Boise's resilience shines through hubs like The Community Center, which has supported the valley since 1983. With home prices now averaging around $540,000, the city remains a significant draw for queer investment. Pack your bags for Boise: where rainbow flags flap against blue skies, and every corner whispers possibility. This isn't just a pit stop—it's a resilient community, one surprisingly fabulous Idaho sunset at a time.

Thousands of Romans once flocked to this arena to watch gladiators battle each other and wild animals. The structure still captures the public's imagination; it is Italy’s most popular tourist destination, with 9 million visitors in 2025 alone.

The project focused on a semicircular piazza outside the arena, where Roman spectators crowded under two arcades comprised of marble columns stretching up to 50 meters (164 feet) high. People stood in these arcades as they waited to pass through the entrances and take their seats.

Those arches are long gone, collapsing over the centuries from earthquakes and unstable ground. But now, tourists will be able to sit on large travertine marble slabs where their columns once stood and read reproductions of the Roman numerals that indicated seat sections.

“These blocks of travertine marble are placed, located exactly where the pillars, the original pillars were based,” said Italian architect Stefano Boeri, who designed the piazza. “The idea we had was to give back to the public the perception of the proportion of the arcades and the proportion of the vaults of the arches that were used to enter in the center of the Colosseum.”

Over time, the outside area became filled with detritus, including pieces of ruins, and overgrown with weeds.

Restorers began by digging a meter (yard) to where the travertine paving stones once covered the entrance area. They discovered coins, statues, animal bones and a gold ring. Deeper down is the secret underground passageway where Emperor Commodus used to enter the Colosseum while avoiding the hoi-polloi, and which was opened to the public last year.

Restorers sourced the new slabs of travertine from the same quarries where the ancient Romans retrieved theirs — and that today are used build a new generation of religious buildings, banks, museums, government buildings and private homes.

“From the beginning we understood only one thing and that was that we wanted to be involved,” Fabrizio Mariotti, head of the Mariotti Carlo stonecutting firm that has been carving travertine to order for four generations in Tivoli, said Tuesday while sitting on a slab of the stone.

“For a family like ours that has been working with travertine for four generations, working at the Colosseum, which is the symbol not only of Rome but also of this material, is so important.”

Earlier this year, the city of Rome opened two new subway stations, one deep beneath the Colosseum completing a multi-billion euro metro project. The restoration of the Colosseum’s perimeter was done using compensatory funds from the metro, project officials said.

A new survey of 2,000 Americans who travel frequently finds that while social media continues to shape inspiration, real-world participation tells a more nuanced story about what motivates people to pack their bags.

That motivation is rooted less in aesthetics and more in emotion. More than a third of respondents (35%) said they’re seeking vacations that feel ready and comfortable, while 31% want experiences that feel exciting.

The survey, conducted by Talker Research on behalf of Apple Vacations, also found that another 28% are simply looking to get away, while 26% prioritized trips that feel restorative.

When asked what motivates them most when choosing where to go, curiosity or learning topped the list at 44%, followed by comfort or familiarity at 38% and personal growth, self-discovery, creativity and inspiration tied at 29%.

Just over half of respondents (51%) said they have planned a trip inspired by a widely discussed travel trend, while 38% said they have not — and another 11% couldn’t recall doing so, suggesting that online buzz doesn’t always translate into real-world bookings.

For those who did take trend-driven trips, expectations weren’t always met.

Among travelers who planned vacations based on trends, just 21% said those experiences always lived up to expectations, leaving nearly one in four saying they sometimes, rarely or never matched the hype.

That disconnect becomes even clearer elsewhere in the data: 59% said they’ve arrived at a destination that looked better on Instagram or TikTok than it did in real life.

“At the end of the day, people want trips that feel good — not just ones that look good,” said Dana Studebaker, Vice President of Marketing, Consumer Brands at Apple Vacations. “Travel is becoming less about keeping up with what’s trending and more about reconnecting with yourself, the people you’re traveling with and the places that leave a lasting impression.”

When it comes time to choose where to go, practical considerations quickly take over.

Cost and value ranked first when travelers considered where to go next, cited by 23% of respondents, followed closely by cultural interest and emotional connection, both at 15%.

By comparison, just 5% said social media trends would primarily guide their decisions.

“People are being more intentional about how they travel,” added Studebaker. “They’re thinking about value, connection and how a trip will make them feel, not just what looks good online. It’s a shift toward experiences that feel meaningful and memorable.”

TRAVEL TRENDS AMERICANS ACTUALLY TRIED

• Bleisure travel — extending a work trip to include leisure time (37%)


• Hotel hopping (29%)


• Ancestry or heritage travel (27%)


• Dry tourism, or alcohol-free travel experiences (19%)


• Multigenerational, “extended family” trips (18%)


• Grocery store tourism (15%)


• “Cowboy core” or Western-inspired getaways (11%)


• Period drama or film/TV set-jetting (11%)


• Astro-cruising or astrology-themed trips (7%)


• None of the above (18%)



• Research methodology:Talker Research surveyed 2,000 Americans who travel often (3x a year international or domestic) who have access to the internet; the survey was commissioned by Apple Vacations and administered and conducted online by Talker Research between Feb 5 - Feb 17, 2026. A link to the questionnaire can be found here.


To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.

Calabasas operates with planning choices that prioritize long-term livability for residents over celebrity appeal. Land-use rules protect surrounding hillsides and open land, while community programs, public facilities and neighborhood gathering spots support everyday routines that keep the city active well beyond its entertainment coverage.

Calabasas beyond celebrity fame

Headlines often link Calabasas to celebrity home sales and gated estates, turning the city's name into shorthand for luxury real estate. Entertainment coverage regularly mentions high-profile residents such as the Kardashians, Will Smith, Nas and Katie Holmes, reinforcing the image of a private enclave for Hollywood figures.

Beyond the security gates and property listings, Calabasas functions as a quiet residential community in California where most streets remain calm and traffic stays light outside commuting hours. Local parks, public schools and neighborhood shopping centers support everyday routines, giving the area the steady feel of a suburban municipality rather than a constant media backdrop.

For many who have lived in Calabasas for years, the city's public image does not fully capture everyday life. Local discussions often center on land-use regulations that limit overdevelopment, protect surrounding hillsides and preserve trail systems that keep large areas of open space intact. Those policies influence growth patterns and neighborhood design far more than entertainment headlines.

Local life beyond the spotlight

Daily life in Calabasas centers on neighborhood businesses that residents visit week after week. The Calabasas Farmers Market brings steady weekend crowds looking for fresh fruits, baked items and ready-to-eat meals. Families browse produce stands, pick up coffee or pastries and spend time catching up with neighbors in a setting built around routine community visits.

Several nearby dining spots draw loyal local crowds, including Sol y Luna, a few minutes' drive from the city center, where classic Mexican dishes remain a neighborhood favorite. Staff prepares guacamole at the table while baskets of warm tortilla chips arrive straight from the kitchen. Brendt's Deli serves towering pastrami sandwiches stacked thick between slices of bread. The plate often includes warm bagel chips along with potato latkes and pickles, a combination that carries the taste of traditional Eastern European cooking.

Quick stops and casual outings often lead residents to familiar shopping areas such as The Commons at Calabasas, which functions as a regular stop for errands, family dinners and relaxed walks between stores. There, La La Land Kind Cafe attracts a younger crowd with a bright white and yellow interior and an extensive lineup of matcha drinks that keeps customers returning for another round.

Parks and trails over paparazzi

The city sits at the edge of the Santa Monica Mountains, where trailheads and open land lie close to residential neighborhoods. Residents can step onto hiking paths within minutes, which gives the area a strong connection to the surrounding hills and preserves. Many families choose the community for this access to nature and the chance to spend time outside throughout the year.

A walk around the local lake offers one of the clearest examples of that setting, with homes near the water and tall trees and thick greenery surrounding the shoreline. The calm environment brings to mind the quiet coastal towns of the Caribbean, where houses stand near the water and daily routines happen among tropical greenery and peaceful views. The scene feels far removed from the fast pace often associated with Los Angeles.

Public parks extend that outdoor culture through spaces built for recreation and community use. Gates Canyon Park provides areas for sports and family activities, while Brandon's Village offers a playground designed so children with disabilities can take part in play alongside others. City parks operate with organized scheduling, permits for large gatherings and regular oversight to keep facilities safe and accessible.

Privacy outweighs public curiosity

Daily life in Calabasas places a strong value on personal space, and people often treat recognizable neighbors with the same courtesy offered to anyone else in town. A familiar face may appear during an errand, yet the moment rarely interrupts what others came to do, as daily routines continue without pause.

Frequent exposure also reduces the sense of novelty linked to celebrity encounters. In areas where well-known residents live year-round, seeing them in public usually registers as routine, and attention tends to fade as people return to their plans. Coffee shops, markets and service businesses keep their regular pace when public figures stop by, while customers finish purchases, staff handle orders and chats continue without turning the moment into a spectacle.

In conversations about priorities, topics lean toward practical matters that affect daily life rather than speculation about the next Hollywood figure moving into the neighborhood. Property maintenance and long-term investment stability often carry more weight in those discussions than attention tied to celebrity residents.

Families choose Calabasas long-term

Many households choose Calabasas for its strong commitment to neighborhood safety and family services. Local officials promote wildfire education and preparedness programs that help residents reduce risks associated with nearby hills and dry conditions. Public protection also relies on coordination with the Los Angeles County Sheriff's Department, the Fire Department and other state and federal partners that support emergency response across the area.

Clear communication supports these safety systems during urgent situations. Through the Genasys alert platform, administrators can send voice calls, text messages or email notices to households within minutes so residents receive important updates quickly and stay informed during emergencies.

Family life also benefits from youth programs connected to nearby schools and community services. Calabasas has partnered with Little Learners to provide after-school care at Lupin Hill Elementary, along with seasonal camps open to the broader public. Children take part in arts projects, reading sessions, sports and science exploration in a supervised environment designed to support working parents and growing families.

Community identity beyond headlines

Cities often become known for the industries around them, but the everyday experience of residents can tell a different story. Local priorities such as safety planning, youth programs and neighborhood stability often influence how a place evolves over time. Calabasas offers an example of how communities can develop a lasting identity that grows from local life rather than outside attention.

Zuzana Paar, a co-founder of Food Drink Life, is a seasoned traveler and writer who has explored 62 countries and lived in St. Lucia, Dubai, Vienna, Doha and Slovakia. Her work has been featured on Fox News, New York Daily News, MSN and more; she has also appeared live on Chicago's WGN Bob Sirott Radio Show. When she's not discovering new destinations, she shares travel tips and insider insights to help others experience the world in a unique and unforgettable way.