A viral photo of snow-capped Mount Fuji, a red pagoda and cherry blossoms has brought many tourists to a peaceful Japanese town
The trouble started with a beautiful photo.
Tourists wanting a similar shot soon packed this peaceful town at the foot of the mountain. The complaints were not far behind: chronic traffic jams; piles of litter; ill-mannered foreigners knocking on doors of private homes to borrow toilets; tourists relieving themselves in front yards.
It got so bad officials in Fujiyoshida announced in February that they were canceling this year’s annual cherry blossom festival, which started as a way to promote tourism a decade ago.
What locals are calling “tourism pollution” has illuminated a broader problem for Japan: As the country's economic malaise deepens, officials are eager for the economic boost of increased tourism, even as local communities find themselves entirely unprepared for what a small army of foreign visitors means for their communities.
10,000 tourists a day 'threaten residents' daily lives'
“This area is primarily an ordinary residential neighborhood, where balancing (tourism) with the safety of people's living environment has become difficult,” Masatoshi Hada, manager of the Fujiyoshida Economics and Environment Department, told The Associated Press. “We decided not to promote a festival that would invite more visitors.”
Even without the festival, foreign tourists packed the area on a sunny day in early April when cherry blossoms reached their prime. The narrow streets up to the popular Arakurayama Sengen Park were filled as the visitors lined up for a chance film the world-famous panoramic views.
In recent years, foreign tourists have exceeded 10,000 per day in the area, something that has “threatened residents’ daily lives,” the city said in a statement in February.
‘Tourism pollution’ across Japan
Overtourism has also been seen in other popular destinations in Japan, like Kyoto and Kamakura. In Kyoto, locals complain of tourists with large suitcases clogging city buses.
“Tourism pollution” comes as Japan confronts a rapidly growing population of foreign workers brought in as the country's population dwindles and ages. The combination has led to xenophobia, and Prime Minister Sanae Takaichi ’s nationalistic government has proposed tougher rules on foreigners.
Even as it promises to address overtourism concerns, the government wants to boost the current level of 40 million inbound tourists to 60 million visitors by 2030.
Locals find the tourism ‘good but annoying’
Beginning April 1, at the start of the region’s cherry blossom season, Fujiyoshida increased its security guards and restricted entry of tour buses and vehicles into the scenic neighborhood, requiring visitors to reach the park on foot.
On a recent day, security guard Hiroaki Nagayama gestured to passersby so they would stay out of busy areas. He asked tourists to throw cigarette butts in designated places and tried to help the lost.
“I’m struggling. I cannot communicate with them in Japanese. Some people buy food at stalls and leave litter behind,” Nagayama says. “I think what’s happening here is a typical example of overtourism.”
Sitting on a bench outside his house just a couple of blocks away, Hitoshi Mori, 93, says having many visitors is “good but annoying.”
“It’s too crowded outside so I can only get groceries once a week and stock up on food,” he says.
Tourists enjoy the view and culture, despite crowds
Tourists, meanwhile, seem delighted by the spectacular view, despite many signs popping up that order them to behave better. There are also hours-long lines to get to cherished scenic spots.
“It’s pretty (well) organized. When they let you come in, you have like five minutes to take as many pictures as you can, and it was amazing,” said Lisa Goerdert from Paris.
Vicky Tran, who came from Melbourne, Australia, with her family and friends, said they could not go all the way up to see the pagoda with Mount Fuji and the cherry blossoms, because it was too crowded. Still, she said she enjoyed the view and the neighborhood.
Overtourism dividing residents
The overtourism has opened divisions between residents who want quiet and those who have started businesses using their yards to operate toll parking or setting up new shops or food stalls.
In a nearby shopping arcade that once had many closed mom-and-pop shops, business has picked up after another viral social media shot showed Mount Fuji looming over the street.
Throngs of tourists stand in the street to take photos of Mount Fuji, often blocking traffic, with frustrated vehicles honking.
The sudden flood of visitors is a huge change “for people like us who are used to a quiet suburban lifestyle,” says Masami Nakamura, who runs a decades-old school uniform shop with her husband. “I only hope the tourists respect our rules and manners.”
The crowds are a big change even for those who are seeing increased business.
“I once almost hit a tourist who jumped into the street without looking,” said Kyoko Funakubo, a 60-year-old employee at a local hotel and a part-time vendor selling Fuji-themed souvenirs. “This place used to be almost abandoned, with many shuttered shops. But now, with many stores reopened or new shops that have opened, I feel good seeing this area come alive again.”
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Trixie Motel: Palm Springs' Pink Paradise, a Haven for LGBTQ+ Travelers in a Desert Tourist Oasis
Nestled in the heart of Palm Springs, California—a premier tourist destination known for its mid-century modern architecture and vibrant festival scene—the Trixie Motel stands out as an LGBTQ+-friendly boutique hotel owned by drag superstar Trixie Mattel.
Palm Springs, California, has long been a magnet for tourists drawn to its sun-drenched desert landscapes, iconic mid-century modern homes, and bustling events like Modernism Week and the Coachella Valley Music and Arts Festival, which draw hundreds of thousands annually to the Coachella Valley. Amid this backdrop of celebrity glamour and architectural allure, the Trixie Motel emerges as a specific beacon for LGBTQ+ travelers seeking a welcoming, themed stay. Owned and designed by Trixie Mattel, a prominent drag performer known from "RuPaul's Drag Race," the motel officially opened in 2022 as a vibrant, all-pink boutique property that celebrates queer creativity and hospitality.
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Route 66, a Quintessential American Road Trip Heavy on Kitsch and History, Turns 100
One of the world's most famous highways marks its centennial this year
There are faster ways to get from Chicago to Los Angeles, but none have the allure or cultural cachet of Route 66.
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Lost River, West Virginia: West Virginia's Hidden Queer Haven in the Mountains
Nestled in the hardwood forests of West Virginia, Lost River offers a serene, lesser-known retreat for LGBTQ+ travelers seeking privacy and natural beauty away from mainstream destinations.
Lost River, West Virginia, stands as a bucolic retreat amid hardwood forests, drawing LGBTQ+ travelers from nearby Washington, D. C. , who prefer its tranquility over the bustling beaches of Rehoboth. This small community in Hardy County provides a lesser-known option for queer visitors, emphasizing privacy and natural immersion rather than nightlife.
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Bohinj, Slovenia: Europe's Alpine Hidden Gem Beckoning Queer Travelers
Nestled in Slovenia's Julian Alps, Bohinj emerges as a lesser-known queer-friendly destination offering breathtaking natural beauty, inclusive vibes, and a burgeoning sense of community away from mainstream LGBTQ+ travel lists.
In the heart of Europe's Julian Alps, Lake Bohinj shines as a pristine, emerald-green jewel surrounded by snow-capped peaks and dense pine forests, drawing adventurous queer travelers who crave natural splendor without the crowds of more hyped destinations like the Amalfi Coast or Barcelona's beaches. Unlike overt party hubs such as Berlin or Mykonos, Bohinj offers a subtle, affirming welcome rooted in Slovenia's progressive stance on LGBTQ+ rights, where same-sex marriage was legalized in 2022, fostering an environment of quiet acceptance ideal for transgender people, gay couples, and non-binary adventurers seeking respite. This tiny valley, often overshadowed by nearby Lake Bled, is positioning itself as a hidden gem for queer explorers, blending adrenaline-fueled activities with culturally rich villages that pulse with local traditions.
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Reading Retreats Grow As Travelers Trade Adventure for Quiet Time With Books
Book-centered getaways gain attention as more Americans look for trips built around rest, with about 57% saying they are interested in a reading retreat. Set in countryside lodges, coastal inns or mountain cabins, these stays give guests time to open a book and settle in, without the pressure to chase the next stop.
Book-centered getaways gain attention as more Americans look for trips built around rest, with about 57% saying they are interested in a reading retreat. Set in countryside lodges, coastal inns or mountain cabins, these stays give guests time to open a book and settle in, without the pressure to chase the next stop.
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Discovering Santa Cruz de la Sierra: Bolivia's Emerging Queer Haven
Nestled in Bolivia's eastern lowlands, Santa Cruz de la Sierra is gaining quiet recognition as a lesser-known queer-friendly destination in South America, offering vibrant nightlife, cultural fusion, and natural wonders away from mainstream LGBTQ+ travel lists.
Introduction to an Underrated Gem
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Uruguay's Punta del Este: South America's Under-the-Radar Queer Haven on the Coast
Punta del Este, Uruguay's glamorous beach resort town, is emerging as a lesser-known gem for queer travelers seeking safety, stunning beaches, and subtle inclusivity away from mainstream LGBTQ+ lists.
Punta del Este, a chic beach enclave on Uruguay's eastern coast, is quietly positioning itself as one of South America's most underrated destinations for queer travelers. Often overshadowed by flashier spots like Buenos Aires or Rio de Janeiro on standard LGBTQ+ itineraries, this resort town combines pristine Atlantic beaches, upscale vibes, and an atmosphere of effortless acceptance rooted in Uruguay's status as the continent's LGBTQ+ rights leader.
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Asheville Among Top Spring Break Destinations As Mountain Travel Continues to Trend
The mountains win again, as the song goes, and a mountain city in western North Carolina leads the charge. Asheville ranks second among United States destinations trending for this year's spring break according to Google Flights, beating out more stereotypical beach destinations in Florida and California.
The mountains win again, as the song goes, and a mountain city in western North Carolina leads the charge. Asheville ranks second among United States destinations trending for this year's spring break according to Google Flights, beating out more stereotypical beach destinations in Florida and California.
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Discovering Cluj-Napoca: Romania's Emerging Queer Haven Off the Beaten Path
Nestled in the heart of Transylvania, Cluj-Napoca is quietly blossoming into a welcoming destination for LGBTQ+ travelers seeking authentic European charm without the crowds of mainstream hotspots.
In the shadow of the Carpathian Mountains, Cluj-Napoca, Romania's vibrant second-largest city, is carving out a reputation as an unexpectedly welcoming spot for LGBTQ+ travelers. Unlike the well-trodden paths of Barcelona or Berlin, Cluj offers a blend of medieval architecture, lively student energy, and a burgeoning queer community that feels genuine and unpretentious. While mainstream LGBTQ+ travel lists spotlight coastal party towns like Sitges or Amsterdam, Cluj-Napoca stands out for its low-key inclusivity, making it ideal for those craving cultural depth over neon-lit excess.
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