Morocco ranked among the trending summer destinations in this year's U.S. search data, and the interest reads less like a cheaper stand-in for Europe than like an appetite for the food and the history.
Order a tagine in most Marrakech restaurants, and you get the version built for visitors. The dishes a Marrakchi family would actually cook had been disappearing from menus for years, until some of the city's kitchens started putting them back. For American travelers, the catch was always getting there; this year that changed.
Two U.S. carriers fly into Marrakech now. United was the first to try it and has since put more seats on the route. Delta added Atlanta last fall, and in June, Royal Air Maroc opened Los Angeles to Casablanca, the first nonstop link between the American West Coast and the African continent.
Morocco ranked among the trending summer destinations in this year's U.S. search data, and the interest reads less like a cheaper stand-in for Europe than like an appetite for the food and the history.
5 of the Middle East and North Africa's best restaurants are here
Five Marrakech restaurants made this year's 50 best list, more than Cairo, Abu Dhabi or Beirut, and only Dubai placed more. The ranking is voted for by an academy of 250 chefs, critics and writers spread across 19 countries. La Grande Table Marocaine at the Royal Mansour came in at 19th place and took the year's hospitality award, and its team spends part of every year traveling the country to track down old palace recipes and family cooking, then puts them on the menu.
Three of the five sit in Guéliz, the modern quarter north of the medina walls, and they are less interested in old recipes than in building something new. Farmers placed 49th and won the sustainability prize, cooking since 2024 out of a converted Art Deco gallery and sourcing from a permaculture farm on the city's edge. Chef-owner Erwann Lance runs Le Petit Cornichon at 21st place, and +61, an Australian-style bistro named after the country's dialing code, took the 31st spot.
2 medina riads and a mountain kasbah
In the Marrakech medina, Le Farnatchi is a 10-suite riad that British hotelier Jonathan Wix built from several old houses two decades ago and his son James now runs. It is expanding to 15 rooms, and its restaurant, Le Trou au Mur, cooks the traditional dishes that had fallen off Marrakech menus, the home food a local family would recognize.
Also in the medina, Palais Beit Al Noor opened at the end of 2025 inside a restored 18th-century residence, the newest of the three. Its Franco-Lebanese owners rebuilt it around three courtyards as a private home rather than a hotel, with 12 rooms each named after a Lebanese cultural figure. The chef works an open kitchen that serves guests only, and the tagines coming out of it are artichoke or quince, not the version on the tourist menu.
Less than an hour from Marrakech, Kasbah Bab Ourika sits on a hilltop at the head of the Ourika Valley. It is the one property here that is not historic, built from scratch in the 2000s to resemble an old kasbah, using pise, the rammed-earth technique Berber builders have worked in for centuries. Its kitchen uses produce from the property's organic gardens, with a menu that changes daily and seasonally.
More US gateways, and a farm hotel taking bookings next month
Visitors are also spending more per head than they used to. Morocco's tourism receipts reached 53.8 billion dirhams, about $5.8 billion, by the end of May, growing faster than arrivals and working out at roughly $743 per visitor.
For now, the nonstop map is narrow: United and Delta fly to Marrakech from Newark and Atlanta, and Royal Air Maroc reaches Casablanca from New York, Washington, Miami and, since June, Los Angeles. Much of that demand runs on diaspora travel and Morocco's build-up to co-hosting the 2030 World Cup rather than food tourism alone. The effect for an American planning a trip is the same: the European connection is now optional.
Virgin Limited Edition is putting a 37-suite hotel on a working farm 25 minutes from Marrakech, with three restaurants fed by its own citrus groves and vegetable gardens. Reservations open next month, with the first 22 suites due early in 2027 and the rest a year later.
Morocco set itself a target of 26 million visitors by 2030 and now looks likely to hit it two years early, with a draft roadmap for 2027 to 2030 reaching for 30 million instead. More visitors means more competition for them, and the kitchens that stand out will be the ones cooking something a traveler cannot order at home.
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Miami Bets on $109 Spa Treatments to Draw Summer Guests
Hotel desks that spent June fielding requests for match-day suites are now booking recovery massages. August is the hottest month in Miami, and it can be hard to attract tourists. That's where Spa Months Come in. More than 30 spas across the county cut their treatment menus to fixed prices through Aug. 31.
Miami came into 2026 in unusually strong shape: through April, the market led all top-25 U.S. hotel markets in occupancy, average daily rate and revenue per available room. Miami's seven World Cup games raised the stakes in June and July, as an estimated 500,000 people came to The Magic City to witness the matches in person. Now that the soccer players have scored their last goals, Miami's hotels count on wellness to end the summer strong.
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With the Right Preparation, International Trips With Babies Are Possible and Even Fun
Traveling with a baby can be daunting, especially on long-distance flights and international trips
Traveling with babies and toddlers can be daunting for parents. Questions about air travel, what to pack and safety are often top of mind, especially on long-distance flights and international trips.
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Luxury and Outdoor Adventure Meet in This North Georgia Resort
Last year, Georgia's Blue Ridge Mountains landed on USA Today's 10Best places to see fall foliage, and will probably rank there again. But the area is about more than just colorful changing leaves. In the foothills of the Blue Ridge Mountains, a 3,000-acre estate is betting families want their vacations to include both a turndown service and a trail map.
Last year, Georgia's Blue Ridge Mountains landed on USA Today's 10Best places to see fall foliage, and will probably rank there again. But the area is about more than just colorful changing leaves. In the foothills of the Blue Ridge Mountains, a 3,000-acre estate is betting families want their vacations to include both a turndown service and a trail map.
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Swifties Made Flying for Concerts Cool, and Now Kids Are Getting Their Own Tour Stops
This fall, families booking a Caribbean vacation at Beaches Turks and Caicos will find something new waiting on the beach: a dance party built entirely for their kids, glow sticks and foam bursts included. The event is headlined by a DJ who built his following making dance music for toddlers and preschoolers rather than a Friday-night crowd.
This fall, families booking a Caribbean vacation at Beaches Turks and Caicos will find something new waiting on the beach: a dance party built entirely for their kids, glow sticks and foam bursts included. The event is headlined by a DJ who built his following making dance music for toddlers and preschoolers rather than a Friday-night crowd.
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More Americans Are Visiting Kenya Than Ever, and Nairobi's Food Is the Reason to Arrive Hungry
Americans are the single largest source of overseas visitors to Kenya. They are also curious in a way the old fly-in, fly-out crowd was not, willing to give a city a full day before the wildlife claims the rest of the week.
For years, Nairobi was the place travelers slept before the real trip began. They landed late, checked into a hotel and were gone by dawn toward the Mara or Amboseli, the city nothing more than headlights on the way to the bush; the safari was the only story anyone came to tell. That is changing at the table, as Nairobi turns into a stop worth building a night around before the safari begins, a city to arrive in hungry rather than pass straight through.
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Jetting Off for a Summer Vacation? How to Eat and Drink to Minimize Jet Lag
Jet lag threatens to turn even a dream vacation into a slog
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With Swords, Axes and Shields, Fighters Go Head-to-Head in Medieval Combat World Championship
With swords, axes and shields, competitors from 30 countries are going head-to-head in the grounds of a Danish fortress in a modern version of old-fashioned battle
With swords, axes and shields, competitors from 30 countries are going head-to-head in the grounds of a Danish fortress in a modern version of old-fashioned battle.
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With a Historic 3 Michelin Stars, a Mexican Restaurant in San Francisco Defies Stereotypes
Chef Val Cantú and his team at Californios in San Francisco have earned a historic third Michelin star, the first for a Mexican restaurant worldwide
After an eight-year wait, the historic third Michelin star that chef and co-owner Val Cantú and his team at San Francisco's Californios craved is theirs. It's a first for any Mexican restaurant worldwide. So it's understandable he and his 40-person staff have more swagger.
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Ski Enthusiasts Flock to Sub-Saharan Africa and a Snowy Mountain Resort in Lesotho
Lesotho attracts thousands each winter to its unique ski resort, the only such tourist attraction in sub-Saharan Africa
One may not expect thousands to flock each winter to Lesotho but for many ski enthusiasts from across southern Africa, the small, landlocked mountain kingdom has become the go-to place in recent years.
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