Prada may play a title role in “The Devil Wears Prada 2,” premiering in Milan on Thursday, but fashion and the city itself are also in the spotlight
Prada may have a title role in “The Devil Wears Prada 2,” which premieres in Italy’s fashion capital on Thursday, but fashion at large gets a spotlight and Milan a supporting role.
But when part of the movie was shot in Milan during fashion week last September, a Dolce & Gabbana runway show, not Prada, was the backdrop for a scene featuring Streep and Stanley Tucci.
‘’When you think of Prada, when you think of the Prada brand, you also think of Milan. This is obviously good for the fashion system,’’ said Tommaso Sacchi, Milan’s counselor for culture. “It’s a film that is good for the city.’’
Fans converge on film pop-up
That enthusiasm is spilling over to a pop-up at Milan’s main department store, where aficionados of the film and fashionistas have flocked to take selfies at a replica of fictitious fashion editor Miranda Priestly’s desk and against the backdrop of a faux Runway magazine mock-up cover.
VIPs attending the film's Italian premiere on Thursday, ahead of its global release next week, will attend a cocktail in the space.
The Rinascente CEO, Mariella Elia, said the response to the pop-up — which is announced by giant statues of the iconic red pumps outside the store — shows that people have “a desire for lightness.”
“It’s not just about buying, it’s really about reviving what fashion represents … a desire to have a stylish flair once again, a desire for joy, too — perhaps in contrast with the current economic and international moment that humanity is experiencing,’’ Elia said.
On a recent day, the space filled with people browsing limited edition T-shirts with famous phrases from the first film like, “Is there some reason my coffee isn’t here?”
Valentina Cattivelli, a professor, said she wasn’t trying to channel Priestly as she sat behind the replica of her desk. It included an inbox full of other lines from the original film, including Priestly's dismissive, “That’s all.’’
“No, I’m not so cruel in my daily life, but I appreciate her professional style and also her fashion and the taste for fashion. But not her sarcasm or cruelty, no,” Cattivelli said.
Where Prada meets the film
The Prada brand was founded a few steps away, in the stately Vittorio Emanuele II Gallery, by Miuccia Prada’s grandfather. The shopping arcade today is anchored by two Prada flagship stores.
Miuccia Prada transformed the brand into a fashion juggernaut, turning the infamous ugly chic aesthetic into must-have or must-emulate looks and accessories that bring intellectual heft to runway fashion — a theme of the original movie, which offered a peek beyond fashion-world frivolity.
“There is a close relationship between the ‘Devil Wears Prada’ franchise and Prada, because by evoking Prada from the very title, it evokes a fashion that makes you dream, a fashion that makes you feel elegant, a fashion that makes you feel good, a fashion that gives you an allure,’’ said Annarita Briganti, a fashion journalist who wrote a book about Prada for Rizzoli’s Made in Italy editions.
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Ghent, Belgium: Europe's Under-the-Radar Queer Haven Blending Canals, Culture, and Inclusivity
Nestled along charming canals in Belgium, Ghent emerges as a lesser-known queer-friendly destination in Europe, offering a relaxed yet vibrant atmosphere for LGBTQ+ travelers seeking authenticity over crowds.
Ghent, Belgium's third-largest city, captivates with its medieval skyline dominated by three towering towers—St. Bavo's Cathedral, Belfry, and St. Nicholas'Church—that pierce the sky along the Leie River. Unlike flashier European hotspots like Amsterdam or Berlin, Ghent remains off the beaten path for many queer travelers, yet it pulses with an understated inclusivity that feels both timeless and modern. Positioned just 30 miles northwest of Brussels, this compact city of around 260, 000 residents weaves a tapestry of Gothic architecture, street art, and canal-side cafés, where LGBTQ+ visitors report feeling effortlessly at ease.
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Central Mexico Becomes an Unexpected Vacation Hotspot
The New York Times recently named Querétaro, Mexico, as one of the 52 best places to go in 2026. Mexico City, Tijuana and Cancun may be the most well-known cities in the Republica Mexicana, but they only tell half the story. In the highlands of the Bajío, there are colonial cities the color of sunset and desert valleys laced with vineyards and cheese caves.
The New York Times recently named Querétaro, Mexico, as one of the 52 best places to go in 2026. Mexico City, Tijuana and Cancun may be the most well-known cities in the Republica Mexicana, but they only tell half the story. In the highlands of the Bajío, there are colonial cities the color of sunset and desert valleys laced with vineyards and cheese caves.
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Cali, Colombia: South America's Salsa-Fueled Hidden Gem for Queer Travelers
Nestled in Colombia's Cauca Valley, Cali emerges as a lesser-known queer-friendly destination in South America, celebrated for its vibrant salsa culture, welcoming LGBTQ+ nightlife, and culturally rich heritage far from mainstream tourist trails
Cali, Colombia's third-largest city with a population exceeding 2. 2 million, sits in a verdant valley at about 3, 300 feet elevation, known worldwide as the salsa capital where dance permeates daily life from street corners to grand ballrooms. Unlike Bogotá or Medellín, which dominate Colombia's LGBTQ+ travel narratives with their established scenes, Cali remains under-the-radar, drawing queer travelers who crave an immersive, less commercialized experience. Its welcoming atmosphere stems from a historically progressive urban culture where LGBTQ+ individuals openly participate in social life, bolstered by Colombia's nationwide legalization of same-sex marriage in 2016.
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Belgium’s Beguinages: Tranquil Oases in a World of Noise and Distraction
The Princely Beguinage Ten Wijngaerde in Bruges offers a tranquil refuge for women amid the city's bustling tourism
BRUGES, Belgium (AP) — The clatter of suitcases rolling over cobblestones, motorboats chugging along a canal and visitors chattering in a smattering of languages provide a soundtrack to Bruges that makes it clear you are in one of Belgium’s most touristic cities.
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Airline Adding Bunk Beds for Economy Travelers But Bans Snacks, Smells and Cuddling
Air New Zealand will soon add triple-tier bunk beds for economy travelers to have a chance to sleep on long-haul flights
Sleep on a long-haul flight in economy class has always been a fantasy for many travelers. Air New Zealand will soon offer a solution that involves climbing into a triple-tier bunk bed wearing special socks.
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Noctourism Gains Momentum As Travelers Plan Trips Around After-Dark Experiences
Travelers are increasingly planning trips around what happens after sunset, a shift known as noctourism that is changing how destinations structure their offerings and how visitors spend their time. From guided night tours to scheduled hotel programming, after-dark experiences are becoming a central part of itineraries rather than downtime between daytime activities.
Travelers are increasingly planning trips around what happens after sunset, a shift known as noctourism that is changing how destinations structure their offerings and how visitors spend their time. From guided night tours to scheduled hotel programming, after-dark experiences are becoming a central part of itineraries rather than downtime between daytime activities.
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It's Music Festival Season. How to Stay Safe and Healthy While Enjoying the Show
Music festival season is here, bringing outdoor fun, music and dancing
Music festival season has arrived: a time to gather outside with friends, listening to tunes, dancing, and maybe even getting the chance to rub shoulders with musicians you love.
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Cruise Companies to Alaska Are Avoiding a Popular Excursion to Tracy Arm After a Massive Landslide
For years, a popular part of many cruises in southeast Alaska has been sailing up Tracy Arm, a long, narrow fjord marked by steep mountains, glittering waterfalls and calving glaciers
For years, a popular part of many cruises in southeast Alaska has been sailing up Tracy Arm, a long, narrow fjord marked by steep mountains, glittering waterfalls and calving glaciers.
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Japanese Town Sours on the Crowds Coming to See Cherry Blossoms and Mount Fuji
A viral photo of snow-capped Mount Fuji, a red pagoda and cherry blossoms has brought many tourists to a peaceful Japanese town
The trouble started with a beautiful photo.
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